SOURCE: ByteToken, Ltd.

ByteToken, Ltd.

September 30, 2015 04:30 ET

ByteToken, Ltd. and One-Ticket Limited Announce Strategic Partnership at Coach & Bus Live 2015

Travel Syndicate to Offer Secure, Multi Operator Mobile Ticketing for Bus Riders

EDINBURGH, SCOTLAND and BIRMINGHAM, UNITED KINGDOM--(Marketwired - Sep 30, 2015) - Today at Coach & Bus Live 2015ByteToken, Ltd., a global provider of mobile commerce and fare collection solutions for the mass transit industry, announced the company is entering into a strategic partnership to provide transit payment options with an integrated mobile app with One-Ticket Limited, a travel syndicate committed to offering unlimited and affordable bus and rail travel across more than 30 bus operators and the Abellio run Scotrail rail franchise in Edinburgh and East Central Scotland. Coach & Bus Live runs today through October 1 at the NEC Birmingham and ByteToken is located in booth T24.

ByteToken's mobile ticketing implementation will add to the paper based transit fares already offered with secure mobile payments. Initially, ByteToken will deploy a customized mobile ticketing solution with full back office support, compliance and security for One-Ticket's Bus + Bus ticket sales and redemption. 

"One-Ticket has an extensive bus syndicate that already offers tremendous value to its ridership and using mobile ticketing pairs convenience with ease-of-use to offer riders a simple and eco-friendly option to purchase tickets," said Micah Bergdale, CEO of ByteToken. "This significant upgrade to mobile will benefit all members in the transit commerce ecosystem with high-quality transportation services tailored to align with riders' mobile shopping behavior."

The new One-Ticket app supports purchasing the affordable and unlimited one-day, 7-day and 28-day tickets along with return, multiple journey and annual tickets, and will be available for free download on iOS and Android in the first half of 2016 with additional functionality and features to be released throughout the year.

"We are excited to roll-out the initial implementation phase of One-Ticket's mobile ticketing solutions with ByteToken," said Stuart Lockhart, director at One-Ticket. "Upon the successful initial phase we hope to address adding additional travel-related functionality to strengthen the customer experience with it being possible to add combined tickets including, rail, event and attraction tickets in subsequent implementation phases."

Coach & Bus is the largest technology exhibition for the UK coach, bus, mini/midi vehicle and passenger transport, interviews and Master Classes. For additional information please visit: http://www.coachandbuslive.com/

ABOUT BYTETOKEN
ByteToken is a UK-based, wholly owned subsidiary of Bytemark, Inc. ByteToken provides mobile ticketing and payment solutions for transit, attractions, and events. In January 2012, our parent company launched the first mobile ticketing application for a major U.S. transit agency with the release of the New York Waterway app. Transit has been underserved by the expansion of mobile technology, and ByteToken is working to bridge the gap between the transit industry and the world's growing technology sector. For more information, visit http://www.bytetoken.com/ 

ABOUT ONE-TICKET LIMITED
One-Ticket is a "partnership" between the member Councils of SESTRAN (South East Scotland Regional Transport Partnership) and the transport operators who operate within the SESTRAN area. Offering unlimited travel on buses and rail in East Central Scotland.

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