SOURCE: C-Suite TV

C-Suite TV

April 01, 2015 10:00 ET

C-Suite TV Discusses Interaction in a Digital World, Gamification in Every Day Business, and Avoiding Popularity Contests

April Programming for Best Seller TV Presents Authors Shelly Palmer, Willis Turner, and Ted Rubin; Executive Perspectives Airs Its Season One Finale With California Pizza Kitchen CEO, GJ Hart

NEW YORK, NY--(Marketwired - Apr 1, 2015) - Best Seller TV and Executive Perspectives, two of the top online business shows on C-Suite TV, have announced their April broadcast episodes. Best Seller TV episodes will feature interviews with business authors Shelly Palmer, author of Digital World, Willis Turner, author of 42 Rules for Engaging Members Through Gamification, and Ted Rubin, author of How to Look People in the Eye Digitally. In its season finale, Executive Perspectives will feature an interview with Executive Chairman, Chief Executive Officer and President of California Pizza Kitchen, GJ Hart.

Best Seller TV Episode Previews:
In his book, Digital World, Shelly Palmer highlights how social media users need to learn to differentiate between a popularity contest and a quality contest. Having a small number of quality connections is a good thing for you and your business; whereas one million superficial connections look important, and impressive, but they do not benefit either of you in the long run. The book also explains what it means to be a digital leader in a connected world, since nowadays there is no difference between leadership in a digital world and an analog world. Everything is connected and having digital leadership is just a new twist on an old skill set.

Palmer also states that privacy, in today's world, is a generational issue and needs to be redefined. Millennials and those younger don't care much about their online privacy now, but they might someday. Online privacy is being redefined as we speak and will continue to be redefined as technology changes. He argues that private is not the same as anonymous -- it used to be, but it's not the case anymore.

Willis Turner, author of 42 Rules for Engaging Members Through Gamification, discusses how companies can apply gamification principles into their everyday business dealings -- whether internally with their employees or externally with their customers. Turner argues that companies can install a "silver, gold, diamond" status that hotels and other leisure businesses have to their internal culture. Every time an employee or a customer "levels up," he says, they are being "gamified."

Ted Rubin, author of How to Look People in the Eye Digitally, believes in looking people in the eye, even in today's digital world, as clients and customers want a connection that adds value to their business. Looking someone in the eye conveys that you're paying attention and that you're "in the moment." It is possible to look someone in the eye, even digitally, by adding their name into the conversation; finding something about them and bringing it up in conversation and make that connection with them. Rubin states that in today's heavily connected world, the line between business and personal has disappeared -- and that regardless of one's level of connectivity, at this stage, people might not want to, but they have to engage via social media.

All episodes of Best Seller TV will air throughout the month on C-Suite TV and will be hosted by TV personality Taryn Winter Brill. 

Executive Perspectives Season One Finale:
In the Executive Perspectives season one finale, host Jeffrey Hayzlett talks to the Executive Chairman, Chief Executive Officer and President of California Pizza Kitchen, GJ Hart. In this interview, Hart shares his journey through the food industry business that took him from washing dishes at Howard Johnson's to being CEO of Texas Roadhouse to now being the CEO of California Pizza Kitchen. Hart believes in a philosophy where everyone in the organization has a voice and skin in the game, so he views this as the 'secret recipe' for a company's success. He tells Hayzlett his journey, the success he found working in the industry and how he makes it a point to listen to his employees and the ideas they offer in order to make the company even more successful.

Executive Perspectives episodes can be seen throughout the month on C-Suite TV.

Best-selling author, speaker, and former Fortune 100 CMO Jeffrey Hayzlett created C-Suite TV to give top-tier business authors a forum for sharing thought-provoking insights, in-depth business analysis, and their compelling personal narratives. 

"We are springing into action with guests like Shelly Palmer, Ted Rubin and Willis Turner. We're addressing topics like digital privacy, gamification and digital leadership, which are hot button issues at the moment," Hayzlett said. "With Executive Perspectives, we are saving the best for last. The season finale with GJ Hart is one not to be missed. His insight about what has made him successful in an industry that can be cutthroat will make him relatable to people in every industry."

For more information on TV episodes, visit www.csuitetv.com and for more information about the authors featured in Best Seller TV episodes, visit www.c-suitebookclub.com.

About C-Suite TV:
C-Suite TV is a web-based digital on-demand business channel featuring interviews and shows with business executives, thought leaders, authors and celebrities providing news and information for business leaders. C-Suite TV is your go-to resource to find out the inside track on trends and discussions taking place in businesses today. This online channel is home to such shows as C-Suite with Jeffrey Hayzlett, Executive Perspectives and Best Seller TV, and more. C-Suite TV is part of C-Suite Network, the world's most powerful network of C-Suite leaders. Connect with C-Suite TV on Twitter and Facebook.

About Jeffrey Hayzlett:
Jeffrey Hayzlett is a primetime television and radio host of C-Suite with Jeffrey Hayzlett and Executive Perspectives on C-Suite TV and All Business with Jeffrey Hayzlett on CBS on-demand radio network Play.It. Hayzlett is a global business celebrity, speaker, best-selling author, and Chairman of C-Suite Network, home of the world's most powerful network of C-Suite leaders. Connect with Hayzlett on Twitter, Facebook, LinkedIn, Google+ or www.hayzlett.com

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