SOURCE: C-Suite TV

C-Suite TV

June 09, 2016 10:22 ET

C-Suite TV Talks About the CMO's Periodic Table and Renegades; 76 Marketing Tips for Your Business and Personal Brand

June Programming for Best Seller TV Features Authors Drew Neisser and Yitzchok Saftlas

NEW YORK, NY--(Marketwired - Jun 9, 2016) -  Best Seller TV, one of the top online business shows on C-Suite TV, has announced their upcoming episodes for June. Best Seller TV will feature in-depth interviews with leading business authors Drew Neisser, author of The CMOs Periodic Table: A Renegade's Guide to Marketing and Yitzchok Saftlas, author of So, What's the Bottomline? 76 Proven Marketing Tips and Techniques for Building your Business and Personal Brand

Drew Neisser, author of The CMOs Periodic Table: A Renegade's Guide to Marketing, takes an interesting approach to marketing by merging science and the periodic table with principles of marketing. He also stresses how no marketing solution is one element, but many. Neisser also lists the three most essential traits for a marketing renegade to possess:

  • Non-linear thinker
  • Allow serendipity to happen
  • Understand the power of "and"

Neisser also describes how the most successful CMO is Courageous, Artistic, Thoughtful, Scientific, or CATS. Courageous refers to the notion of doing something outside the box in order to move forward or get ahead. Artistic, (or Artful), refers to the importance of 'artisticness' and being curious about one's environment. Thoughtful refers to thinking more about the world and your customers rather than yourself or the brand. Scientific is applying the scientific method to marketing -- understand the conditions of satisfaction, set a hypothesis and test your way to success.

Neisser wants readers to walk away with these takeaways: there isn't a one-size fits all or theory that fits all marketing, you need to adjust and keep adjusting (much like the scientific method) and never forget the basics.

Yitzchok Saftlas, author of So, What's the Bottomline?: 76 Proven Marketing Tips and Techniques for Building your Business and Personal Brand, takes an approach to marketing showcased in short, easy-to-read chapters that are conversational and include action steps at the end of every chapter. The book gives a human approach to some of the most common business challenges companies face on a regular basis.

Saftlas states that anyone who is successful has perseverance, good marketing and strategic direction, right from the offset, in order to reach the prize. As we're all constantly bombarded from all directions with a plethora of information, Saftlas says the most important things to remember are: be realistic with yourself and make sure your business's messaging is crystal clear and spot on in order to capture your audience's attention.

All episodes of Best Seller TV will air throughout the month on C-Suite TV and are hosted by TV personality Taryn Winter Brill.

Best-selling author, speaker, and former Fortune 100 CMO Jeffrey Hayzlett created C-Suite TV to give top-tier business authors a forum for sharing thought-provoking insights, in-depth business analysis, and their compelling personal narratives. 

"I'm excited about the authors we have this month. The combination of the scientific method and marketing is intriguing to me as a marketer and a business person. It's a very practical approach to what we do on a daily basis," Hayzlett said. "I also want our audience to walk away with a better, more effective way to deal with any business challenge they might be facing and Yitzchok's book is a sure fire way to get that information."

For more information on TV episodes, visit www.csuitetv.com and for more information about the authors featured in Best Seller TV episodes, visit www.c-suitebookclub.com.

About C-Suite TV:
C-Suite TV is a web-based digital on-demand business channel featuring interviews and shows with business executives, thought leaders, authors and celebrities providing news and information for business leaders. C-Suite TV is your go-to resource to find out the inside track on trends and discussions taking place in businesses today. This online channel is home to such shows as C-Suite with Jeffrey Hayzlett, Executive Perspectives and Best Seller TV, and more. C-Suite TV is part of C-Suite Network, the world's most powerful network of C-Suite leaders. Connect with C-Suite TV on Twitter and Facebook.

About Jeffrey Hayzlett:
Jeffrey Hayzlett is a primetime television and radio host of C-Suite with Jeffrey Hayzlett and Executive Perspectives on C-Suite TV and All Business with Jeffrey Hayzlett on CBS on-demand radio network Play.It. Hayzlett is a global business celebrity, speaker, best-selling author, and Chairman of C-Suite Network, home of the world's most powerful network of C-Suite leaders. Connect with Hayzlett on Twitter, Facebook, LinkedIn, Google+ or www.hayzlett.com

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