SOURCE: C-Suite TV

C-Suite TV

May 13, 2015 13:50 ET

C-Suite TV Talks Likability, Shoes, Marketing, 3 Ps of Success and "Ideapreneurism"

May Programming for Best Seller TV Features Author Michelle Tillis Lederman; Executive Perspectives Talks Branding and Shoes With Keds President, Chris Lindner, Analytical Marketing With Epsilon CEO, Andy Frawley, the '3 Ps' With Adam Johnson, Founder of Insight & Action and "Ideapreneurism" With HCL Technologies CMO, Matt Preschern

NEW YORK, NY--(Marketwired - May 13, 2015) - Best Seller TV and Executive Perspectives, two of the top online business shows on C-Suite TV, have announced their remaining broadcast episodes for May. Best Seller TV will feature an in-depth interview with Michelle Tillis Lederman, author of The 11 Laws of Likability.

Best Seller TV:
In her book, The 11 Laws of Likability, Lederman stresses the value of authenticity being the foundation of everything. The book also talks about how individuals can tweak their own personal style to have engaging, reciprocal interactions, staying memorable to new acquaintances and turning those relationships into customers. People like to do business with people they like over someone else who has a better product or a cheaper price. In the end, relationships win out. How is likability achieved? Lederman says, "Don't try, just be. The real you is the best you." She also adds that success is more related to a person's EQ (emotional quotient) than their IQ.

Among the 'laws of likability,' Lederman stresses the two most important laws: the law of authenticity and the law of giving. The law of authenticity, she says, is the foundation for everything. A person is perceived to be authentic when they believe in their message, while the law of giving refers to giving that authenticity to others -- both personally and professionally. 

This episode of Best Seller TV will air throughout the month on C-Suite TV and will be hosted by TV personality Taryn Winter Brill.

Executive Perspectives:
In the upcoming four episodes of Executive Perspectives, host Jeffrey Hayzlett talks to a series of business leaders -- each with their own unique perspective on branding, analytical marketing, owning your message and creating a culture where employees are empowered to make decisions.

Pop-star Taylor Swift is one of the most popular singers out there. Known for not only her catchy tunes, but also for her humanitarian endeavors and her massive, and loyal, fan following, Swift makes for the perfect brand ambassador. Chris Lindner, president of Keds, calls Swift a brand ambassador, as opposed to calling her a spokesperson. Lindner argues a brand ambassador has to have a tangible connection with the brand because it plays a pivotal role in the brand's success; whereas having a spokesperson with no passion for the brand is a perfect recipe for disaster.

Keds, founded in 1916, has remained an accessible fashion brand for women and has managed to keep their core audience fully engaged for almost a century. In an effort to make the brand relevant to their audience, the company launched the "brave girl" campaign aimed at 13-25 year old girls/women who connect with fashion, espouse confidence and are not afraid to chase their dreams -- many of the things Swift embodies. With this campaign, Lindner affirmed what he learned early on in his career: brands can have a deeply personal connection, and have a huge impact, with their customers.

Whether you are in the shoe business or any other business, your client engagement and experience is an essential part of your company's success. Andy Frawley, CEO of Epsilon, talks about the need to have a different set of capabilities to solve problems in today's digital world. Frawley firmly believes everything starts and ends with the client -- a positive engagement and a positive experience equals good business results.

In today's heavily connected digital world, consumers have expectations that communication can happen in real-time and the marketing machine has to happen in real-time as well. Customers need to be given a message, or offer, geared towards who they are, not necessarily what the store is trying to sell.

Adam Johnson, Founder of Insight & Action Advisors believes Wall Street is a "people business." How, you may ask? Well, 'people' is the first "P" in his '3 Ps of success' adage -- People, Principle, Profits. He argues the CEO's challenge is to convey all the hard points and understand the soft points. The former Bloomberg TV anchor, Johnson recounts a time the Jet Blue CFO showed these principles on air by giving his employees $5,000 each after they were affected by Hurricane Sandy. That was an intangible that perfectly exemplified the '3 Ps of success.'

Matt Preschern, CMO of HCL Technologies, is a global citizen in the truest sense of the word. Having lived all over the world, he is now the CMO of an almost $6 billion information technology and software services company that operates in 31 countries. As a global company, one of the challenges it faces is having a consistent company culture, which Preschern explains HCL Technologies has been able to rely on the empowerment of their own employees to achieve that cohesive unit. He is a firm believer that if companies put their employees first and empowers them to make front line decisions, it helps foster their entrepreneurial spirit within the company. Their "ideapreneurship" program -- where employees can bring ideas to the C-Suite that has helped HCL generate $500M in new ideas -- is something Preschern is proud of because employees feel they are part of the culture and will go that extra mile to do great things on behalf of their customers.

Despite being a global powerhouse, HCL Technologies hasn't strayed from the core values that have helped shape their success. Preschern says their biggest differentiator is "relationship beyond the contract." He adds that when you engage with customers --whether during the RFP process or when signing the contract, the signing of that contract is the beginning of the relationship.

Executive Perspectives episodes can be seen throughout the month on C-Suite TV.

Best-selling author, speaker, and former Fortune 100 CMO Jeffrey Hayzlett created C-Suite TV to give top-tier business authors a forum for sharing thought-provoking insights, in-depth business analysis, and their compelling personal narratives. 

"We have a wealth of topics on this month's episodes. From shoes and branding, to analytical marketing, to Wall Street, to keeping a consistent company culture -- it's definitely a lot for people to absorb, but the information will definitely resonate with our audience," Hayzlett said. "The latest episode of Best Seller TV is about being authentic and that authenticity being the basis for any business relationship. That is certainly one principle I truly believe in. If you're not honest with your employees or a customer, that's not a good basis for business."

For more information on TV episodes, visit www.csuitetv.com and for more information about the authors featured in Best Seller TV episodes, visit www.c-suitebookclub.com.

About C-Suite TV:
C-Suite TV is a web-based digital on-demand business channel featuring interviews and shows with business executives, thought leaders, authors and celebrities providing news and information for business leaders. C-Suite TV is your go-to resource to find out the inside track on trends and discussions taking place in businesses today. This online channel is home to such shows as C-Suite with Jeffrey Hayzlett, Executive Perspectives and Best Seller TV, and more. C-Suite TV is part of C-Suite Network, the world's most powerful network of C-Suite leaders. Connect with C-Suite TV on Twitter and Facebook.

About Jeffrey Hayzlett:
Jeffrey Hayzlett is a primetime television and radio host of C-Suite with Jeffrey Hayzlett and Executive Perspectives on C-Suite TV and All Business with Jeffrey Hayzlett on CBS on-demand radio network Play.It. Hayzlett is a global business celebrity, speaker, best-selling author, and Chairman of C-Suite Network, home of the world's most powerful network of C-Suite leaders. Connect with Hayzlett on Twitter, Facebook, LinkedIn, Google+ or www.hayzlett.com

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