SOURCE: C-Suite TV

C-Suite TV

September 01, 2015 14:57 ET

C-Suite TV Talks the Meaning of True G.R.I.T., Employee Engagement, and Screen Selling

September Programming for Best Seller TV Features Authors Linda Kaplan Thaler, Ruth K. Ross and Doug Devitre

NEW YORK, NY--(Marketwired - Sep 1, 2015) - Best Seller TV, one of the top online business shows on C-Suite TV, has announced their broadcast episodes for the month of September. Best Seller TV will feature in-depth interviews with three leading business authors: Linda Kaplan-Thaler, author of Grit to Great: How Perseverance Passion and Pluck Take You From Ordinary to Extraordinary, Ruth K. Ross, author of Coming Alive: The Journey to Reengage Your Life and Career, and Doug Devitre, author of Screen to Screen Selling: How To Increase Sales, Productivity and Customer Experience With The Latest Technology.

Linda Kaplan-Thaler, author of Grit to Great: How Perseverance Passion and Pluck Take You From Ordinary to Extraordinary explains what 'grit' is and why is it important to have it. According to Kaplan Thaler, 'grit' is an acronym for Guts, Resilience, Initiative, Tenacity and the good thing is anyone can develop it -- at any point in their lives. Today's greats weren't born great -- Michael Jordan didn't make his basketball team in high school; Steven Spielberg didn't get into film school. Passion and tenacity are the reasons they made it big and it's never too late to reinvent yourself and find your 'grit.'

Kaplan Thaler stresses the importance of solving the problem of today. She argues that people tend to dream of success and sometimes they lose perspective by thinking long-term instead of focusing on what's right in front of them. Work for it now, be tenacious and your big dreams will come in due time. Just because it's not happening now, doesn't mean it won't happen at all. Some people might not be the most talented at what they do, but don't let anyone else outwork you.

Linda Kaplan Thaler is responsible for some of America's most famous, advertising campaigns in the industry, including the Aflac duck quack heard round the world and the daring "Yes, Yes, Yes" for Clairol Herbal Essences... "I Don't Wanna Grow Up, I'm a Toys 'R' Us Kid" (Toys 'R' Us); "Kodak Moments" (Eastman Kodak).

In her book, Coming Alive: The Journey to Reengage Your Life and Career, Ross talks about her personal decision to leave her corporate job in Human Resources after a thirty-year career as she was able to self-diagnose her disengagement in the workplace. She cites a Gallup poll putting employee disengagement at 87% globally -- 68.5% in the U.S. alone, but what is engagement? It's how connected a person is to the work they do and how connected they are to the vision, mission and purpose of what the company does. Employee engagement equals passion.

Ross also states the different levels of disengagement, caused by a number of factors, such as frustration. When employees are somewhat connected to their work, they are known as "fence sitters," meaning that at a moment's notice they can be fully present or fully absent. Those who are vocally and actively disengaged and try to get others to be disengaged as well are known as saboteurs. However, this problem is not exclusive to employees. Managers can also become disengaged and they'll have a hard time turning things around with their employees when the problem is prevalent at the top. Companies can turn it around, but they need to acknowledge the problem first. Bosses need to understand where their employees are on the spectrum and talking to their employees goes a long way in turning things around. Ross' adage is, "if you're a dead battery, you can't charge others."

When it comes to selling, face-to-face is always best. Looking someone in the eye is still the best option as it establishes trust at a high level. Times have changed and so have sales techniques, and screen-to-screen selling has become a sign of the times. Doug Devitre, author of Screen to Screen Selling: How To Increase Sales, Productivity and Customer Experience With The Latest Technology says the book is a checklist that isn't just measurable, but actionable. Readers can take a look at a specific part they need and create the most results in the least amount of time.

From iPhones and iPads, to laptops and watches, almost everyone has a screen they use on a regular basis; so sales professionals are adapting their techniques to fit the technology. The building blocks go from the top down -- from c-suite executives to customer service professionals; however, the end goal remains the same. Executives need to be able to make quick decisions, especially with dynamic changes in the marketplace. Sales managers are also trying to coach sales professionals into increasing meetings and client contacts and whereas geographical constraints used to be a big obstacle, because of technology, this is less of an issue today.

All episodes of Best Seller TV will air throughout the month on C-Suite TV and are hosted by TV personality Taryn Winter Brill.

Best-selling author, speaker, and former Fortune 100 CMO Jeffrey Hayzlett created C-Suite TV to give top-tier business authors a forum for sharing thought-provoking insights, in-depth business analysis, and their compelling personal narratives. 

"This month's episodes are all about steamrolling your obstacles -- personally and professionally. Whether you're in HR, management or sales, identifying the obstacle, steamrolling it and emerging victorious is the name of the game," Hayzlett said. "I think these episodes will resonate with our audience on multiple levels and our authors have achieved success by thinking big and outside the box, which in business can be a good thing."

For more information on TV episodes, visit www.csuitetv.com and for more information about the authors featured in Best Seller TV episodes, visit www.c-suitebookclub.com.

About C-Suite TV:
C-Suite TV is a web-based digital on-demand business channel featuring interviews and shows with business executives, thought leaders, authors and celebrities providing news and information for business leaders. C-Suite TV is your go-to resource to find out the inside track on trends and discussions taking place in businesses today. This online channel is home to such shows as C-Suite with Jeffrey Hayzlett, Executive Perspectives and Best Seller TV, and more. C-Suite TV is part of C-Suite Network, the world's most powerful network of C-Suite leaders. Connect with C-Suite TV on Twitter and Facebook.

About Jeffrey Hayzlett:
Jeffrey Hayzlett is a primetime television and radio host of C-Suite with Jeffrey Hayzlett and Executive Perspectives on C-Suite TV and All Business with Jeffrey Hayzlett on CBS on-demand radio network Play.It. Hayzlett is a global business celebrity, speaker, best-selling author, and Chairman of C-Suite Network, home of the world's most powerful network of C-Suite leaders. Connect with Hayzlett on Twitter, Facebook, LinkedIn, Google+ or www.hayzlett.com

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