SOURCE: Cable and Wireless Communications

Cable and Wireless Communications

August 10, 2015 13:45 ET

C&W Communications Begins Countdown to Rio 2016

Pledges Commitment to Bring More Caribbean Olympic Content

MIAMI, FL--(Marketwired - Aug 10, 2015) - Rio 2016 Olympic Games is just around the corner, and C&W Communications (C&W), operators of Flow and LIME brands in the Caribbean, has pledged to bring more Caribbean Olympic content to regional fans.

With just 361 days to go, C&W, the Exclusive Telecommunications Partner to the Caribbean Association of National Olympic Committees (CANOC), has also committed to support Caribbean athletes as they pursue their Olympic dreams.

With the hopes of millions of Caribbean nationals in the diaspora and across the region hanging onto the prospect of mining gold, the Olympic Games are eagerly anticipated and a major source of national and regional pride.

Only last week, Flow Jamaica announced a major partnership with the Jamaica Athletics Administrative Association, (JAAA), and inked a two-year deal valued at J$28M to sponsor all its national championships and teams. In the coming weeks, other C&W markets across the region will announce their support of local athletes in preparation for Rio 2016.

Earlier in 2015, C&W revealed it had become the exclusive telecom partner to the CANOC, which had secured the Olympic content rights in 20 English-speaking countries, as well as non-exclusive rights to 10 non-English-speaking countries throughout the region. The company also announced its intention to thrill Caribbean audiences by bringing multi-platform streams of exclusive, locally focused content featuring Caribbean athletes as they pursue victory at the games. 

"We are proud to bring a more enriched Olympic experience to the Caribbean," said John Reid, President of the C&W Consumer Group. "We are readying our markets for the games through our sponsorship of athletes and programmes, and by offering multi-platform coverage featuring Olympic content to Caribbean viewers who yearn to see more home-grown talents live and in action on the prestigious world stage," added Reid.

In addition to the JAAA partnership, C&W will unveil a full schedule of activities as it marks the countdown to RIO 2016; customers will soon notice their local Flow retail stores featuring Olympic promotions.

About Cable & Wireless Communications:

Cable & Wireless Communications Plc (CWC) is a full service communications and entertainment provider, operating in the Caribbean and Latin America. With annual sales of over $2.4bn, it operates both mobile and fixed networks, supported by submarine and terrestrial optical fibre backhaul capacity. Through the acquisition of Columbus International Inc. on 31 March 2015, CWC now delivers superior high-speed mobile data, broadband and video services. It has leading market positions in Mobile, Fixed Line, Broadband and Video consumer offers.

Through its business division, CWC provides data centre hosting, domestic and international managed network services, and customised IT service solutions, utilising cloud technology to serve business and government customers. 

The company also operates a state-of-the-art subsea fibre optic cable network that spans more than 42,000 km -- the most extensive in the region -- as well as 38,000 km of terrestrial fibre providing wholesale and carrier backhaul capacity.

CWC has more than 7,000 employees serving over 6 million customers (Mobile 3.8m; Fixed Line 1.1m; TV 460k and Broadband 665k) as well as over 125k corporate clients across 42 countries. The Company's leading brands include; LIME and Flow in the Caribbean; BTC in The Bahamas; Mas Movil in Panama; C&W Business and C&W Networks. CWC is the market leader in most products offered and territories served. It is a major contributor to local communities through its corporate social responsibility programmes.

Cable & Wireless Communications' shares are quoted on the London Stock Exchange under the ticker CWC. The company is headquartered in London with its operational hub located in Miami, within close proximity to the Caribbean and Latin America.

For more information please visit: http://www.cwc.com