SOURCE: C3 Metrics

C3 Metrics

October 17, 2012 10:58 ET

C3 Metrics Co-Founder Jeff Greenfield to Speak on Viewable Conversions & Social Attribution at Digital Hollywood Fall

NEW YORK, NY--(Marketwire - Oct 17, 2012) -  C3 Metrics, the leader in viewable impression technology, including the ability to see through iFrames and advanced advertising attribution, today announced that its COO and Co-Founder Jeff Greenfield will speak at Digital Hollywood in Marina del Rey on October 18, 2012 at the Ritz Carlton Hotel.

Greenfield's presentation, "Advertising Analytics and Contextual Media: Social Media and Virtual Economies, Mobile, Search, Video Search and HyperTargeting," will take place at 11:05 a.m. This panel will focus on the analytics of advertising in the emerging and more cutting edge platforms of social media, search and broadband videos. In this 30-minute session, Greenfield will share major changes facing advertising analytics on both the "buy" and "watch" side of media and what advertisers can do to start measuring on viewable impressions and full funnel attribution right now.

"Advertising Analytics and Contextual Media" will be moderated by Pete Sheinbaum, founder, CEO and board director for LinkSmart. The following speakers will join Greenfield on the panel:

  • Michael Benedek, CEO, Datonics
  • Hank Wilson, Senior Vice President of Business Development, Videology
  • Glenn Pingul, VP of Products & Mobile Strategies, Globys
  • Ran Cohen, Co-Founder and President, Legolas Media
  • André Parreira, Founder and CEO, Realtime

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About C3 Metrics
C3 Metrics is an award-winning digital media technology company providing solutions for viewable impressions, viewable conversions™ and online advertising attribution to agencies, brands, publishers, networks and DSPs. C3 Metrics' suite of real-time, predictive solutions capture all consumer interactions with marketing messages online and off, while ensuring digital marketing resources are allocated to only the highest performing, viewable advertising impressions. Marketers receive a single source of truth for all of their data, which they use to improve return on ad spend through optimization and real-time communication. Headquartered in New York with offices in California, C3 Metrics is comprised of leading experts in the field of digital and television measurement from DoubleClick, eBay, PepsiCo, Yahoo! and Nielsen.

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