SOURCE: C3 Metrics

C3 Metrics

April 26, 2011 11:23 ET

C3 Metrics COO Jeff Greenfield to Discuss Full-Funnel Attribution at Leading Global Industry Events

NEW YORK, NY--(Marketwire - Apr 26, 2011) - C3 Metrics, a media analytics company, today announced that its Chief Operating Officer and Co-Founder, Jeff Greenfield, will take the stage at two upcoming global industry conferences to discuss attribution modeling. Greenfield will discuss how media buyers and marketers can decipher and demystify online attribution at the eMetrics Marketing Optimization Summit in Toronto on April 28 and SMX Advanced in London on May 17.

At the eMetrics Marketing Optimization Summit at 4:30 p.m. on April 28, Greenfield will participate in a panel discussion focused on the opportunities, challenges and best practices for measuring full-funnel attribution across media channels. Greenfield will share insight and data that demonstrates how looking beyond the "last click" can significantly impact bottom line business results. Co-panelists include Josh Dreller of Fuor Digital, Steve Latham of Spur Interactive and Envoy Analytics, and Baiju Devani of OANDA.

On May 17 at 10:45 a.m., Greenfield will speak on a panel, titled "Credit Where Credit Is Due - Demystifying Online Attribution," at SMX Advanced in London. This session will reveal the specific insights that attribution modeling can provide, including search history throughout the purchase and cross-channel "assists," that lead to more intelligent marketing and increased revenue from digital channels. Co-panelists include Cameron Cowan of Adobe, Craig Macdonald of Covario, and David Sprinkle of ROI Labs.

For more information on upcoming events, visit:

About C3 Metrics:
C3 Metrics is Attribution Made Simple. The C3 Metrics proprietary decision engine delivers actionable attribution modeling, allowing marketers to measure the true value of all marketing channels -- making complex media analytics simple. Headquartered in New York, C3 Metrics provides a SaaS solution for agencies, brands and publishers solving the "last click" and data overload problems of online marketing optimization. A two-year client case study has demonstrated a 75 percent revenue increase versus baseline for one of C3 Metrics' advertising partners, with only a 12 percent increase in advertising spend. For more information, visit:

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