SOURCE: C3 Metrics

C3 Metrics

October 28, 2011 09:12 ET

C3 Metrics COO Jeff Greenfield to Discuss Measuring Multichannel Marketing Success and Attribution Modeling at the Conversion Conference

NEW YORK, NY--(Marketwire - Oct 28, 2011) - C3 Metrics today announced that its Chief Operating Officer and Co-Founder, Jeff Greenfield, will discuss how media buyers and marketers can optimize online marketing by paying attention to the metrics that matter at the Conversion Conference in London, November 30.

At the Conversion Conference on November 30 at 11:45 a.m., Greenfield will participate on a panel titled, "Where's my Conversion? Conversion Tracking in a Multichannel World." The session will showcase how companies are using data from multiple sources to track conversions across channels. Panelists, including Vicky Brock, co-founder of Highland Business Research, and Craig Sullivan, group customer experience manager of Belron, will focus on how attendees can look beyond reports and use tracking data to continuously improve multichannel marketing performance.

The Conversion Conference brings together business leaders, marketers and analysts to learn from and network with internationally renowned experts. Attendees gain actionable insight into how they can improve sales and dramatically increase their conversion rates. The conference takes place at the Business Design Centre in Islington.

For more information on upcoming events, visit:

About C3 Metrics:
C3 Metrics is Attribution Made Simple. The C3 Metrics proprietary decision engine delivers actionable attribution modeling, allowing marketers to measure the true value of all marketing channels -- making complex media analytics simple. Headquartered in New York, C3 Metrics provides a SaaS solution for agencies, brands and publishers to solve the "last click" and data overload problems of online marketing optimization. A two-year client case study for one of C3 Metrics' advertising partners has demonstrated a 75 percent revenue increase versus baseline with only a 12 percent increase in advertising spend. For more information, visit:

Contact Information

  • Media Contact:
    Carla Vicens Rudder
    blast! PR for C3 Metrics
    919-833-9975 x7003
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