SOURCE: C3 Metrics

C3 Metrics

June 21, 2011 09:31 ET

C3 Metrics' Full-Funnel Attribution Certified for Google Display Network

NEW YORK, NY--(Marketwire - Jun 21, 2011) - Agencies and marketers seeking full-funnel attribution in the Google Display Network now have a new leading-edge analytics tool. Google announced recently that C3 Metrics has been certified to collect and analyze campaign data globally, making C3 Metrics one of the first attribution modeling companies to earn this distinction.

Google executives have touted the Google Display Network as one of its largest growth opportunities, as Google Display Network surpassed Yahoo! in U.S. display market share in Q4, 2010, according to IDC. C3 Metrics will now be able to provide display advertisers with real-time view-through attribution credit on the Google Display Network through its SaaS attribution model, which identifies fully attributed performance beyond the last click on 20+ display networks, the leading affiliate programs, search, social, and other online media. C3 Metrics will now allow advertisers to use the Google Display Network with the same kind of robust analytics that will scale alongside the growth of the Google Display Network.

"Agencies and their clients should be very excited about this development because it will provide previously hidden upper funnel credit for ad inventory purchased on the Google Display Network," says Mark Hughes, CEO of C3 Metrics. "For Google to certify us so early in the development of the network says everything about our standards for quality and our belief in the power of display advertising when given its position of accurate credit in the upper funnel."

The certification comes just as C3 Metrics released the first installment of their C3 Metrics' Labs series, which demonstrated that 44 percent of all online transactions analyzed during Q1 were driven by display advertising.

About C3 Metrics:
C3 Metrics is "Attribution Made Simple." The C3 Metrics proprietary decision engine delivers actionable attribution modeling, allowing marketers to measure the true value of all marketing channels -- making complex media analytics simple. Headquartered in New York, C3 Metrics provides a SaaS solution for agencies, brands and publishers solving the "last click" and data overload problems of online marketing optimization. A two-year case study for one of C3 Metrics' advertising partners has demonstrated a 75 percent revenue increase versus baseline, with only a 12 percent increase in advertising spend. For more information, visit:

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