SOURCE: C3 Metrics

C3 Metrics

November 28, 2011 14:30 ET

C3 Metrics Recognized by Best in Biz Awards as Best New Company of the Year

NEW YORK, NY--(Marketwire - Nov 28, 2011) - C3 Metrics has been named the silver award winner in Best New Company of the Year category in the Best in Biz Awards, the only national business awards program judged by members of the press and industry analysts from the Financial Times to PC Magazine.

C3 Metrics entered the online advertising industry with a simple solution to online advertising's "last-click" problem. Instead of crediting 100 percent of success to the very last clicked ad, as all legacy ad tracking systems do, C3 Metrics' attribution modeling platform uses analytics to determine the value that each marketing and advertising tactic plays in contributing to a sale or conversion -- giving credit to a team of ads. By using this approach, brands can increase the effectiveness of their ad dollars by 36-54 percent through reallocating their budgets and shifting dollars to high impact, previously ignored ads that create demand versus harvest demand.

"2011 has been an exceptional year for C3 Metrics, and we're honored to be recognized as one of the best new companies by an impressive judging panel of reporters and analysts," said Mark Hughes, CEO of C3 Metrics. "We see the award as a testament to the value we are bringing to the industry at a time when CFOs and business leaders are demanding smarter ad strategies and more actionable data."

Winners of Best in Biz Awards 2011 were determined by scores from a panel of high-caliber judges from top-tier business and technology publications, as well as analyst firms, including: Accounting Today, AllBusiness.com, ECT News Network, eWeek Channel Insider, Financial Times, Fox News, Hartford Business Journal, Insight Media, Kelsey Group, King Features Syndicate, Lab Reviews, Network World, PC Magazine, Portfolio, Puget Sound Business Journal, Tech.Blorge, Tech-Gaming, Techtalk and Wired. The 20 judges on this year's panel boast more than 470 years of combined experience and have written for a combined total of more than 180 consumer, business, financial, trade and technology publications nationwide.

For a full list of gold, silver and bronze winners in Best in Biz Awards 2011, visit: http://www.bestinbizawards.com/2011-winners.

About C3 Metrics
C3 Metrics is Attribution Made Simple. The C3 Metrics proprietary decision engine delivers actionable attribution modeling, allowing marketers to measure the true value of all marketing channels -- taking big data and making complex media analytics simple. Headquartered in New York, C3 Metrics provides a SaaS solution for agencies, brands and publishers to solve the "last click" and data overload problems of online marketing optimization. A two+ year client case study for one of C3 Metrics' NYSE traded advertising partners has demonstrated a 75 percent revenue increase versus baseline with only a 12 percent increase in advertising spend.

About Best in Biz Awards
Best in Biz Awards recognizes top companies, teams, executives and products for their business success as judged by established members of the press and industry analysts. Best in Biz Awards honors are conferred in two programs covering the U.S. and EMEA (Europe, Middle East and Africa), respectively. Any organization from any industry in the awards program's region boasting demonstrated success can enter any of the more than 40 company, department or team, executive and product categories. Entries for Best in Biz Awards 2012 EMEA are currently being accepted from all companies based in or operating in Europe, Middle East or Africa, with an early entry deadline of Nov 30, 2011. For more information about the submission process and categories in both the U.S. and EMEA programs, please visit: http://www.bestinbizawards.com.

Contact Information

  • Media Contact:
    Carla Vicens Rudder
    blast! PR for C3 Metrics
    919-833-9975x7003
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