SOURCE: C3 Metrics

C3 Metrics

February 07, 2012 11:33 ET

C3 Metrics Selected by AlwaysOn as OnMedia Top 100 Winner

Recognized for Advertising Analytics

NEW YORK, NY--(Marketwire - Feb 7, 2012) - C3 Metrics today announced that it has been chosen by AlwaysOn as one of the OnMedia Top 100 winners. Inclusion in the OnMedia 100 signifies leadership and game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. C3 Metrics was specially selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

C3 Metrics and the OnMedia Top 100 Companies will be honored at AlwaysOn's OnMedia NYC event on February 22nd, 2012 at the Time Warner Center.

This two-day executive event features CEO presentations and high-level debates on which forces are disrupting user behavior and creating new opportunities in the marketing, branding, advertising, and public relations industries.

"The make-up of OnMedia 100 represents forward-thinking media companies in a year charged with disruptive change. The emergence of Web-fueled TV and the explosive growth of smartphones and tablets are challenging the media world to transform itself into a global, consumer-focused industry. Coupled with the socialization of everything, this year's digital media and entertainment startups are boldly charging into future, ready to reinvent the establishment with new, invigoration products and services," says Tony Perkins, founder and editor of AlwaysOn. "Web analytics are now embracing a social world, providing marketing and advertising companies with the targeted data that delivers on the promise of reaching consumers with meaningful, actionable messages."

The OnMedia 100 winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists, and industry insiders. The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2012 list.

C3 Metrics was selected because their decision engine helps advertisers, agencies, and publishers discover upper-funnel revenue drivers once previously ignored by last click/view ad tracking. C3 Metrics gives credit to a team of ads, creating an advertiser's unique weighted attribution model.

"C3 Metrics offers a unique solution that provides a competitive edge in a crowded market. We are thrilled to have been recognized by the AlwaysOn community, and we look forward to continuing our pattern of growth and innovation in the evolving attribution modeling space," said Mark Hughes, CEO, C3 Metrics.

A full list of all the OnMedia Top 100 winners can be found on the AlwaysOn website at:

http://www.aonetwork.com/AOStory/Announcing-2012-OnMedia-100-Top-Private-Companies

About C3 Metrics:
C3 Metrics is Attribution Made Simple. The C3 Metrics proprietary decision engine delivers actionable attribution modeling, allowing marketers to measure the true value of all marketing channels -- taking big data and making complex media analytics simple. Headquartered in New York, C3 Metrics provides a SaaS solution for agencies, brands and publishers to solve the "last click" and data overload problems of online marketing optimization. A two+ year client case study for one of C3 Metrics' NYSE traded advertising partners has demonstrated a 75 percent revenue increase versus baseline with only a 12 percent increase in advertising spend.

About AlwaysOn:
AlwaysOn is the leading business media brand networking the Global Silicon Valley. AlwaysOn helped ignite the social media revolution in early 2003 when it launched the AlwaysOn network. In 2004, it became the first media brand to socially network its online readers and event attendees. AlwaysOn's preeminent executive event series includes the Silicon Valley Innovation Summit, OnMedia, OnHollywood, IMPACT Venture Summit Mid-Atlantic, Venture Summit East, OnDemand, Venture Summit Silicon Valley, OnMobile, and GoingGreen Silicon Valley. The AlwaysOn network and live event series continue to lead the industry by empowering its readers, event participants, sponsors, and advertisers like no other media brand.

Contact Information

  • Media Contact:
    Brook Terran
    blast! PR for C3 Metrics
    919-833-9975 x 7005
    Email Contact

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