SOURCE: C3 Metrics

C3 Metrics

February 21, 2012 12:58 ET

C3 Metrics Signs Former Nielsen CEO

Industry Veteran to Advise Company on Product Development During Introduction of TV Attribution Beta Release

NEW YORK, NY--(Marketwire - Feb 21, 2012) - C3 Metrics, an attribution-centered media analytics company, today announced it has brought on John Dimling as advisor focusing on television development. Dimling will be a primary source of expertise as C3 expands its full-funnel digital attribution model and introduces a beta release of TV attribution modeling. Dimling's unparalleled experience in media measurement will assist in developing and overseeing strategy for integrating TV attribution with its current online media attribution. C3 Metrics is expected to extend the product to a limited number of beta customers by the end of Q1 2012.

Dimling was president and CEO of Nielsen Media Research, chairman of the board for NetRatings, and interim chairman of Nielsen Entertainment. Under Dimling's direction, the company transformed TV ratings with the 1987 introduction of the Peoplemeter. He also developed the Nielsen's initial strategic roadmap for measurement of online technologies.

"Arguably no one has more depth in media measurement, and we turned to John for his insights, understanding, and long-standing relationships in television," said Mark Hughes, CEO of C3 Metrics. "We're thrilled to have him help guide us while rolling out TV attribution to a limited set of clients wanting to integrate both TV and digital attribution."

C3 Metrics' flagship proprietary decision engine provides Full-Funnel Attribution® modeling, capturing all online media sources from the top of the funnel, where sales are originated, to conversion at the bottom of the funnel. The company has been building technology to integrate TV into its decision engine so that brands and agencies can better understand the impact offline advertising has on influencing online conversion decisions.

"The way we consume television has changed dramatically in the past three years," said Dimling. "Now there's a laptop, smartphone, or tablet within arm's length of most Americans watching TV, and the cross channel impact of TV on the web and social media is here to stay. I'm excited to help C3 Metrics because the integration of digital attribution and TV attribution adds a new dimension to advertising measurement, which increases the effectiveness and the ROI of both digital and TV media dollars."

For more information on C3 Metrics' TV attribution beta program, visit

About C3 Metrics:

C3 Metrics is an award-winning advertising analytics platform providing products to agencies, brands, publishers, networks, and DSPs. The C3 Metrics proprietary decision engine and AVSR™ metric allows marketers to measure the true value of offline and online media -- taking big data and making complex advertising decisions simple. C3 Metrics also provides DVIZ™, a simple and easily deployed solution to comply with the impending IAB, ANA and 4As standards for a "viewable impression." A two+ year case study of C3 Metrics has demonstrated a 75 percent revenue increase with only a 12 percent increase in advertising spend. Headquartered in New York with offices in California, C3 Metrics is comprised of leading experts in the field of digital and television measurement from DoubleClick, eBay, PepsiCo, Yahoo! and Nielsen.

Contact Information

  • Media Contact:
    Carla Vicens Rudder
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