December 05, 2011 14:43 ET

C3 to Use Environmental Award to Run Tire-Pressure Energy-Efficiency Program in Alberta

Pump it Up enabled by Shell Canada

CALGARY, ALBERTA--(Marketwire - Dec. 5, 2011) -

Editors Note: There is a photo associated with this Press Release.

Alberta energy-efficiency advocate C3 said today it will use a $25,000 environmental grant from Shell Canada for community-level programs next year to encourage drivers to check their vehicle tire pressures regularly and keep them inflated to manufacturer- recommended levels.

By following these steps drivers will increase safety, improve fuel efficiency and lower their personal greenhouse gas emissions.

The community-based tire pressure program, known as Pump it Up, is grounded in research indicating that about one-fifth of vehicles on the road have at least one under-inflated tire. Under-inflation is a safety concern and increases the rate at which fuel is consumed and at which associated greenhouse gases are released to the atmosphere.

Natural Resources Canada estimates that tire under-inflation costs Canadians more than $600 million each year in fuel costs and 1.4 million tonnes in unnecessary greenhouse gas emissions.

"We recognize there are barriers, real and perceived, that keep people from checking their tire pressure and keeping their tires properly inflated," acknowledges Helen Corbett, director of the C3 Foundation, the charitable arm of C3. "With Pump it Up we will help remove these barriers, encourage simple new behaviours and support people to maintain them."

And if the ideas of checking tires and inflating them properly makes sense during Pump it Up next year, she says, they makes sense now, too, in December, when many of us will be travelling for the holidays. Tire pressure should be checked once a month and whenever there is a sharp drop in temperature.

C3 is one of 14 finalists in Shell Canada's social investment program, FuellingChange™, which invited Canadians to vote for programs that improve, restore or protect Canada's environment.

About C3

Established in 2000, C3 is an Alberta-based non-profit that encourages energy efficiency and the small-scale use of alternative energy sources by Albertans. C3 partners with government, municipalities and corporations to administer specialized programs to help people avoid energy- related costs and reduce GHG emissions.

To view the photo associated with this press release, please visit the following link:


Contact Information

  • C3
    Gina Sutherland
    Senior Coordinator, Communications & Engagement

    C3 Foundation
    Helen Corbett