SOURCE: C9

December 18, 2013 07:00 ET

C9 Revenue Index Signals Strong Growth in 2014

Sales Pipelines up 19% According to C9's 1.8 Trillion Pipeline Records

SAN MATEO, CA--(Marketwired - Dec 18, 2013) - C9, the Revenue Performance Company, today announced that among high-growth companies, sales pipelines are up 19% relative to this time last year. This finding comes from C9's Revenue Index, a cross-industry index comprising Fortune 1,000 companies. The index is based on the 1.8 Trillion pipeline records that C9 captures as it powers the forecasts of the world's leading companies.

The C9 Revenue Index is a unique leading indicator of economic growth based on C9's work with leading global companies to manage their forecasts and sales pipelines. In conjunction with its revenue performance solution, C9 maintains visibility into the full set of deals that these companies are currently pursuing in 2014. Most economic indices, by contrast, are based on historical performance and provide limited insight into future outcomes. 

"Based on the latest results from the C9 Revenue Index, we're very bullish on the top line growth prospects for the economy in the coming year," said Michael Howard, CEO at C9. "What's even more encouraging is that when we dug into data, we discovered that over three fourths of this growth comes from an increase in the number of deals in the pipeline and less than a quarter of the growth comes from an increase in average deal size. Especially with earlier stages of the pipeline, the volume of transactions is a far better indicator of future growth than the transaction size."

C9 also announced its own momentum with over 88% YoY growth, and a marquee list of new enterprise customers. New customer acquisition has doubled in the last six months with companies like Google, Pitney Bowes and ADP joining an already stellar list of customers like Yahoo!, Box and LinkedIn. 

The record 88% YoY growth is the result of the C9's laser focus on revenue performance. By blending big data with predictive analytics C9 delivers solutions that enable companies to grow revenue more consistently and predictably. To that point, C9 announced two major new products earlier this year -- C9 Active Forecast and C9 Active Insights. These applications improve forecast accuracy and provide sales dashboards that allow companies to manage pipeline risk and improve close rates. C9 also launched 27 new platform capabilities in its C9 Active Data Platform.

About C9

C9, the Revenue Performance Company, is a cloud-based solution provider that uses its Big Data and predictive analytics platform to enable organizations to analyze and improve revenue delivery across marketing, sales, service and support. C9 empowers companies such as Google, LinkedIn, Yahoo!, Stanley Black & Decker, and Thomson Reuters to increase revenue by improving pipeline visibility and predictability, generating more accurate forecasts and identifying revenue risks.

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