Canadian Automobile Association (CAA)

Canadian Automobile Association (CAA)

March 31, 2015 11:58 ET

CAA and Marble Slab Creamery Partner Just in Time for Summer

OTTAWA, ONTARIO--(Marketwired - March 31, 2015) - It may not feel like it in some parts of the country, but summer is just around the corner with the Canadian Automobile Association (CAA) and Marble Slab Creamery's new partnership, taking effect today.

As early pioneers of the frozen slab ice cream method, Marble Slab Creamery first appeared on the Canadian scene in 2003 in Calgary, Alberta. They quickly grew and now have 80 stores in seven provinces and territories.

"Although the current weather might suggest otherwise, heat waves will be here before we know it," says Jeff Walker, Chief Strategy Officer, CAA National. "The CAA and Marble Slab Creamery partnership brings something special to summertime family fun."

Exclusive to CAA Members, receive an instant 15 per cent discount on all regular priced items - including Marble Slab cones, cakes and gourmet treats - offered in Marble Slab Creamery retail locations. Additionally, CAA and Marble Slab Creamery will work together to bring Members seasonal discounts and limited time offers.

"The Marble Slab experience of hand-crafted ice cream, personalized with fresh fruit, nuts, candies and baked goods, has become more popular over the last few years," says Walker. "It's also a great summer family activity, and CAA is happy to offer that experience to its Members."

About CAA

CAA is a federation of nine clubs providing over 6 million Members with exceptional emergency roadside service, complete automotive and travel services, member savings and comprehensive insurance services. CAA also advocates on issues of concern to its members, including road safety, the environment, mobility, infrastructure and consumer protection.

About Marble Slab Creamery

Originally started in Houston, Texas in 1983, Marble Slab Creamery introduced the "frozen slab" ice cream concept to Canada in 2003 in Calgary, Alberta. A decade later, they now have stores coast to coast, including British Columbia, Yukon, Alberta, Saskatchewan, Manitoba, Ontario and Nova Scotia. Their mission is to bring happiness to their customers by serving real ice cream, hand-crafted in stores. Marble Slab offers more than 50 flavours of ice cream that customers can personalize with unlimited mixins - fruits, nuts, candies, chocolates and cookies - to add something special to every treat! The experience doesn't stop there. The many available ice cream cakes, litres, cupcakes and ice creams sandwiches ensure customers can enjoy Marble Slab Creamery ice cream wherever they go.



Twitter: @MarbleSlabCan



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