Canadian Automobile Association (CAA)

Canadian Automobile Association (CAA)
Pollution Probe

Pollution Probe

October 16, 2006 09:30 ET

CAA and Pollution Probe Partner to Release 3-Point Plan

Focus on Role of Consumers and Motorists

OTTAWA, ONTARIO--(CCNMatthews - Oct. 16, 2006) - The Canadian Automobile Association (CAA), a consumer organization representing 4.9 million Canadians, and Pollution Probe, a leading not-for-profit environmental organization, have entered into a partnership to help Canadians address climate change. The first product of this partnership is a three-point Eco-Mobility Plan for Canadians, which focuses on preserving the benefits of individual mobility while contributing to a healthier environment.

"Pollution Probe and CAA both wanted to develop a plan for addressing climate change that recognized that consumers have a role to play," said CAA President David Flewelling. "Together, we have developed a three-part plan for the federal government that integrates the motorist, the road system and the vehicle into a solution for cleaner air, fewer emissions and a healthier environment."

"Canadians know that climate change and air quality are serious issues, and they want leadership and solutions. Our plan has both," said Pollution Probe Executive Director Ken Ogilvie. "Canadians want to know how they can help make a difference and the CAA/Pollution Probe plan brings them into the picture".

The CAA/Pollution Probe three-part Eco-Mobility Plan is part of a larger co-written report, Driving Towards a Cleaner Environment, a Healthier Future, to be released later this fall. The three key elements of the Plan are:

1. Promote Eco-Driving: CAA and Pollution Probe encourage the Federal Government to support Eco-Driving and the role of individual motorists and Canadians in making a difference in our environment. The Federal Government needs to be an active partner in this approach, through incentives, and supported by education and awareness, to encourage Canadians to change their mindset and behaviour about their mobility options. Mobility should be considered a combination of personal vehicle, carpooling, car-sharing, public transportation, and other methods by which Canadians travel from place to place.

2. Recognize the importance of roads and highways: CAA and Pollution Probe believe that better and safer roads can lead to more fuel efficient driving, reduced congestion and greenhouse gas (GHG) emissions, and save fuel.

3. Increase fuel efficiency in our vehicles: Automobiles need to be more fuel efficient. More efficient vehicles will have direct benefits for motorists, the environment - by improving air quality and reducing climate change - as well as public health and our economy.

Editors please note: David Flewelling of CAA and Ken Ogilvie of Pollution Probe will be available for telephone interviews

About CAA

CAA is a federation of 9 automobile clubs serving 4.9 million members through 140 offices across Canada. CAA provides a wide range of member services and works to improve traveling and motoring conditions at home and around the world, including national advocacy efforts on both traffic safety and public policy issues that affect Canadian motorists.

About Pollution Probe

Pollution Probe is a leading not-for-profit environmental organization actively engaged in initiatives to address climate change, including conducting research, engaging partners, implementing projects, holding events and contributing to the development of new policies to honour Canada's commitment to reduce greenhouse gas emissions.

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