Canadian Automobile Association (CAA)

Canadian Automobile Association (CAA)
VIA Rail Canada

VIA Rail Canada

December 19, 2014 14:12 ET

CAA and VIA Rail Canada Partner to Help Make Travelling More Rewarding

OTTAWA, ONTARIO--(Marketwired - Dec. 19, 2014) - The Canadian Automobile Association and VIA Rail Canada (VIA Rail) have partnered to make train travel even more affordable, with new discounts designed exclusively for CAA Members.

"With the holiday season just around the corner, families across the country are getting ready to make a short - or long - trip to be with their loved ones," says Jeff Walker, Chief Strategy Officer, CAA National. "CAA and VIA Rail are pleased to offer our Members a new way to do so."

VIA Rail operates up to 420 trains weekly and serves 450 communities across the country, from coast to coast. "As Canadians prepare themselves for the potential hazards of winter travel, VIA Rail is always ready for the unexpected," declared Martin R. Landry, Chief Commercial Officer at VIA Rail. "Travelling by train with VIA Rail, even in the worst weather conditions, is a sensible and safe choice. Thanks to our partnership with CAA, we hope that more people will choose the peace of mind and comfort that this collaboration offers."

"As Canada's top leisure travel organization, CAA knows that travel can cause stress for some and that's why we pride ourselves in aligning our brand with reputable organizations that offer superior value to our Members. We are happy to partner with VIA Rail to help our Members get the most rewarding benefits when travelling by train," says Walker.

Under the new program already in effect, CAA Members can earn a 10 per cent discount on the best available fare*. As an added bonus to highlight this new partnership, the special offer to Members will increase to 20 per cent off the best available fare*, from January 8 to 25, 2015. What's more, CAA Members who are also VIA Préférence Members will receive a one-time bonus of 100 VIA Préférence points on their first trip.

"Over the last 15 years, CAA's Rewards program has grown to be one of Canada's largest loyalty programs with more than 164,000 locations for saving worldwide," says Walker. "As one of Canada's most trusted brands, our Members have high expectations of us, and therefore we are always looking to grow our CAA Rewards program."

*Restrictions apply. For more information visit www.viarail.ca/en/caa, call 1-888 VIA RAIL (842-7245), or visit the nearest VIA Rail Train Station.

About CAA

CAA is a federation of nine clubs providing over 6 million Members with exceptional emergency roadside service, complete automotive and travel services, member savings and comprehensive insurance services. CAA also advocates on issues of concern to its members, including road safety, the environment, mobility, infrastructure and consumer protection.

About VIA Rail Canada

As Canada's national rail passenger service, VIA Rail Canada (viarail.ca) and its 2,500 employees are mandated to provide safe, efficient and economical passenger transportation service, in both official languages of our country. VIA Rail operates intercity, regional and transcontinental trains linking 450 communities across Canada, and safely transports nearly four million passengers annually. The Corporation was awarded eight Safety Awards by the Railway Association of Canada over the last nine years, and was the recipient of the 2013 Agent's Choice Award voted by Canadian travel agents and presented by Baxter Travel Media. Since 2007, the Government of Canada has invested almost a billion dollars in VIA Rail. Read more about our transformation at viarail.ca/TransformingVIA.

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