Canadian Automobile Association (CAA)

Canadian Automobile Association (CAA)

September 05, 2013 13:18 ET

CAA Announces New Partnership With Roots

OTTAWA, ONTARIO--(Marketwired - Sept. 5, 2013) - Two of Canada's iconic brands are partnering to offer new benefits to customers across the country. Under the agreement, Canadian Automobile Association (CAA) Members can take advantage of exclusive offers at Roots, Roots 73 and Roots Factory Outlet locations across North America and online via the CAA club websites.

"We are happy to be part of this partnership that brings together our two companies that have deep roots in Canada - pun intended," says Jeff Walker, Chief Strategy Officer, CAA National.

As part of the program launch, CAA and Roots have developed a contest where one lucky person will win a one-week trip for two to a Canadian destination of their choice, complete with airfare, accommodations, car rental courtesy of Hertz, a set of Roots leather weekender bags, and a $500 shopping spree.

The contest celebrates big milestones for both companies, including the 100th anniversary of CAA as a national federation.

"Over the last 15 years, CAA's Rewards program has grown to be one of Canada's largest loyalty programs with more than 164,000 locations for saving worldwide," says Walker. "As one of Canada's most trusted brands, our Members have high expectations of us, and therefore we are always looking to grow our CAA Rewards program," Walker says.

The contest, called Get Back to Your Roots, is open now to Canadians nationwide, excluding Québec residents, and runs until September 16, 2013. For more information visit www.roots.com/contest.

CAA is a federation of nine clubs providing almost 6 million Members with exceptional emergency roadside service, complete automotive and travel services, member savings and comprehensive insurance services. CAA also advocates on issues of concern to its members, including road safety, the environment, mobility, infrastructure and consumer protection.

Contact Information

  • Kristine Simpson
    Manager, Public Affairs
    Office: 613-247-0117 ext. 2006
    Cell: 613-796-9404
    ksimpson@national.caa.ca

    Sue Kupka
    Senior Manager of Retail Marketing
    Office: 416-781-3574 ext. 4218
    skupka@roots.com