Canadian Automobile Association (CAA)

Canadian Automobile Association (CAA)

October 31, 2011 10:30 ET

CAA Launches New Vehicle Technologies eBook to Debunk Myths

More than two thirds of Canadians ready to go electric or hybrid in five years, but desire more knowledge

OTTAWA, ONTARIO--(Marketwire - Oct. 31, 2011) - Responding to a public need, the Canadian Automobile Association today launched an easy-to-understand guide on how electric, hybrid, and gas vehicles work.

Written by two of Canada's best-known automotive journalists, Gerry Malloy and Marc Lachapelle, Gas, Hybrid, and Electric: What You Need to Know offers simple but complete explanations of the spectrum of engine technologies on the market today. The illustrated eBook format makes the guide easy to navigate – it can be read cover to cover or browsed by section.

"Engine technology is getting more complicated all the time. Never mind the intricate workings of today's gas and diesel engines – there is now more and more talk about hybrids and electrics," said Tim Shearman, CAA President. "Sorting through the differences, and what might make sense for an individual consumer, can be a challenge."

CAA research shows that hybrid and electric vehicles are of increasing interest to Canadians. A solid 69 per cent of Canadians say that five years from now they expect to be driving a hybrid or electric vehicle. The same nationwide CAA survey revealed many Canadians want more basic information about these vehicles and how they operate.

"Providing relevant, helpful information about the latest in automotive innovation is part of the DNA of the Canadian Automobile Association," said Shearman. "We want Canadians to be informed so they can be knowledgeable automotive consumers, and we think this eBook is a good step in that direction."

To find out more about new engine technologies or to download your copy of the CAA eBook, visit:

CAA is a federation of nine Clubs providing more than 5.6 million Members with exceptional emergency roadside service, complete automotive and travel services, member savings and comprehensive insurance services. CAA also advocates on issues of concern to its Members, including road safety, the environment, mobility, infrastructure and consumer protection.

CAA's recent poll of 5,076 Canadians is considered accurate to within 1.38 percentage points, 19 times out of 20.

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