SOURCE: Pulse Beverage Corporation

Pulse Beverage Corporation

November 15, 2012 09:00 ET

Cabana™ 100% Natural Lemonade Now Available in Major Markets Throughout Georgia

DENVER, CO and ATLANTA, GA--(Marketwire - Nov 15, 2012) - The Pulse Beverage Corporation (OTCQB: PLSB) ("Pulse"), makers of Cabana™ 100% Natural Lemonade and PULSE® brand of functional beverages, today announced that it has signed a deal with Clayton Distributing Co Inc., an Atlanta-based soft drink and fruit juice distribution company, and Savannah-based Smart Distributors, to distribute Cabana™ 100% Natural Lemonade in Georgia, including metro-Atlanta, and parts of South Carolina and Florida.

Clayton Distributing Co Inc. successfully represents beverage industry leaders such as Red Rock®, Welch's®, AriZona® and Crystal Springs® and distributes to more than 3,500 large supermarkets and convenience stores. Charles Redd, co-owner of Clayton, said, "Pulse has developed a strong consumer base for Cabana® in many major markets throughout the country. We are very selective of the products we take on, and we feel Cabana® is a major winner and we are very happy to add this popular beverage to our line-up of nationally recognized brands."

Smart represents beverage industry leaders such as AriZona® and 5-hour ENERGY®. Their delivery routes include 19 counties in Georgia, South Carolina and Florida.

Bob Yates, CEO of Pulse, commented, "We are very excited to partner with Clayton and Smart to introduce Cabana™ into Georgia, having a population base of 10 million people. Atlanta, in particular, is an important market for us as it's one of the largest cities in the country and a hotspot for the beverage industry. Clayton and Smart are Class 'A' distributors with excellent representation of beverage industry leading brands. This opens up our ability to serve the large regional chain stores in the Georgia area."

Clayton Distributing Co Inc. and Smart Distributing join the ranks of 83 regional distributors that have added Cabana™ 100% Natural Lemonade to their beverage line-up in 43 US States, Canada, Bermuda, Panama and Mexico. Cabana™ is currently sold in several major markets, including Canada, metropolitan areas of New York, Chicago, Los Angeles, Las Vegas, Atlanta, Detroit, San Francisco and Ohio state-wide to name a few major markets Cabana.

About The Pulse Beverage Corporation
The Pulse Beverage Corporation is an emerging growth beverage company that manufactures and distributes Cabana™ 100% Natural Lemonade and is preparing to "Red-carpet" its flagship product PULSE® brand of functional beverages, originally developed by a major healthcare company, in three health platforms: PULSE® Heart Health Formula™, PULSE® Women's Health Formula™ and PULSE® Men's Health Formula™. For more information visit: www.pulsebeverage.com or email info@pulsebeverage.com.

Forward-Looking Statements
This news release contains "forward-looking statements" as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, regulatory incentives, the development of new business opportunities, and projected costs, revenue, profits and results operations. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

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