Cabela's Incorporated
NYSE : CAB

Cabela's Incorporated

June 29, 2011 11:21 ET

Cabela's Set to Open First Alberta Store in Edmonton at 11 A.M., Thursday, August 4

EDMONTON, ALBERTA--(Marketwire - June 29, 2011) - Cabela's Incorporated (NYSE:CAB), the World's Foremost Outfitter of hunting, fishing and outdoor gear, will open its first store in Alberta with a ribbon cutting at 11 a.m. on Thursday, August 4, 2011. This is the just the second Cabela's store to open in Canada.

The 6,500-square-metre (70,000-square-foot) Edmonton store is located at the Currents of Windermere, just off Terwillegar Drive and west of the Anthony Henday. It will showcase thousands of products, including hunting, fishing, camping, boating and wildlife-watching gear, as well as clothing and footwear, outdoor-themed gifts and home decor.

While Canadians can currently buy from Cabela's online, Cabela's stores are known as premier shopping and tourism destinations, drawing visitors from the local area as well as from hundreds of kilometres away. The company is also renowned for 50 years of outstanding customer service and hiring employees with a passion for the outdoors and extensive product knowledge.

"For decades our loyal customer base in Canada has been growing," said Chief Executive Officer Tommy Millner. "So it's our pleasure to build our first store in Alberta – our second in Canada – to serve these dedicated outdoorspeople with increased access to the outdoor gear, employee expertise and the family-friendly atmosphere that Cabela's stores have to offer."

The Edmonton store will be built in Cabela's trademark style that showcases the best of the outdoors in a spectacular retail environment. The building's exterior will reflect Cabela's traditional store model with log construction, stonework, wood siding and metal roofing.

When the doors open, visitors will be greeted in an open foyer with a massive stone fireplace, sporting the atmosphere of an inviting lodge. Hand-painted murals by Edmonton brothers David and Al Thomas and museum-quality taxidermy are just some of the unique store features.

The interior will highlight the company's next-generation layout, which is designed to immerse customers in the outdoor experience.

Cabela's stores are known as top-notch educational and entertainment attractions for every member of the family including:

  • Hundreds of conservation-themed wildlife displays and trophy animal mounts re-created in their native habitats;
  • Cabela's hallmark Conservation Mountain, complete with a running waterfall, wild game display;
  • Raised dioramas with hand-painted backdrops;
  • A counter serving Cabela's famous home-made fudge, a customer-favourite, as well as a Bargain Cave and gun library.

Store manager Jeff Tymo has hired nearly 200 employees, many from the Edmonton region, to carry on the company's tradition of excellent customer service.

Cabela's Edmonton store hours will Monday – Friday 9 a.m. to 9 p.m., Saturday 9 a.m. to 7p.m. and Sunday 9 a.m. to 6 p.m.

About Cabela's Incorporated

Cabela's Incorporated, headquartered in Sidney, Nebraska, is a leading specialty retailer, and the world's largest direct marketer, of hunting, fishing, camping and related outdoor merchandise. Since the Company's founding in 1961, Cabela's has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World's Foremost Outfitter. Through Cabela's growing number of retail stores and its well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela's stock is traded on the New York Stock Exchange under the symbol "CAB".

Media contact:

To arrange an interview contact Celia Sollows at (780) 239-4150 or celiasollows@hotlinkwireless.com.

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