SOURCE: Sage North America

Sage North America

May 10, 2011 09:00 ET

Caber Sure Fit Inc. Uses Sage SalesLogix CRM to Manage 28 Percent Sales Growth

Canadian Home Decor and Furniture Protection Product Provider Automates Sales, Marketing and Customer Service Processes With Sage SalesLogix CRM System

SCOTTSDALE, AZ--(Marketwire - May 10, 2011) - Sage North America today announced that Caber Sure Fit Inc., a Markham, Ontario based provider of home décor and furniture protection products has implemented a Sage SalesLogix CRM system to manage sales, marketing and customer service functions supporting 1500 clients across Canada. Caber Sure Fit has used Sage SalesLogix over the past year to help manage a 28 percent increase of retail and trade channel sales. A video of Caber Sure Fit Inc. employees discussing their use of Sage SalesLogix is available at www.sagesaleslogix.com/caber.

"We were looking for a CRM system that could grow with us and found Sage SalesLogix gives us a unique competitive advantage," said Bernard Weinstein, President & CEO, Caber Sure Fit Inc.

Prior to automating its sales process with Sage SalesLogix, Caber Sure Fit sales representatives had to carry out certain tasks manually such as requesting sales reports from accounting. Employees now use Sage SalesLogix to instantly view accounts, sales opportunities and order status in an efficient manner that also aids customer service efforts, helping employees be more efficient with each client's time.

Caber Sure Fit uses customized Sage SalesLogix dashboards so all employees have snapshot views of where they stand individually and how sales groups are performing towards monthly and annual sales goals. Sage SalesLogix helps sales representatives monitor and determine which accounts they should target based on detailed sales history.

Caber also creates and tracks groups in Sage SalesLogix for direct marketing campaigns. Prospect groups, for example, are segmented for campaigns targeting retail or trade markets.

"As far as return on investment is concerned, we've certainly achieved better than anticipated with Sage SalesLogix over the past ten years," added Weinstein. "And since most of our staff had previously used a Sage ACT! contact and customer management system our migration and training curve wasn't steep at all."

Sage SalesLogix -- available for on-premises, Cloud-based and mobile deployments -- provides a complete view of customer interactions across sales, marketing, customer service and support functions so teams can collaborate and respond promptly and knowledgeably to customer inquiries and sales opportunities. Powerful process automation and a highly customizable platform help businesses achieve stronger sales results. For more information call 800-643-6400 or visit www.sagesaleslogix.com.

About Caber Sure Fit Inc.
Founded in 2001, Caber Sure Fit Inc. is a Canadian company dedicated to enhancing personal environments and home furnishings through innovative products that protect, refresh and transform. We cover what matters in people's daily living spaces... from mattresses, chairs and sofas to much more. We inspire better living through our suite of lifestyle solutions, designed using intelligent materials and the latest technologies, and support the many ways in which today's savvy consumer wants to live. For more information call 800-520-3125 or visit www.surefit.ca.

About Sage North America
Sage North America is part of The Sage Group plc, a leading global supplier of business management software and related products and services, principally for small to medium-sized businesses. Sage North America employs 3,900 people and supports more than 3 million small and midsized business customers. Formed in 1981, Sage was floated on the London Stock Exchange in 1989. Sage has more than 6 million customers and 13,600 employees worldwide. We operate in over 24 countries covering the UK, Europe, North America, South Africa, Australia, India and China. For more information, please visit the website at www.sagenorthamerica.com. Follow Sage North America on www.facebook.com/SageNorthAmerica and www.twitter.com/sagenamerica.

© 2011 Sage Software, Inc. All rights reserved. Sage, the Sage logos, and the Sage product and service names mentioned herein are registered trademarks or trademarks of Sage Software, Inc. or its affiliated entities. All other trademarks are the property of their respective owners.

Contact Information