SOURCE: SearchFit, Inc.

June 09, 2009 11:05 ET

Cabinet Maker's Supply, SearchFit Announce New Site Launch

CARLSBAD, CA--(Marketwire - June 9, 2009) - SearchFit Inc., the Carlsbad, California-based ecommerce shopping cart company, recently implemented its revolutionary search engine-friendly shopping cart and Search Engine Optimization techniques on cabinetmakerssupply.com, a leading cabinet hardware supplier website.

After making the switch to SearchFit, cabinetmakerssupply.com now has a more user-friendly website with increased functionality, and most importantly, a much-improved internet presence. Prior to merging with SearchFit, Cabinet Maker's Supply's (CMS) web presence consisted of a simple electronic catalog that didn't attract customers, was hard to navigate, and was not listed in search engine results pages. Upon the launch of the new website, CMS utilized Pay Per Click (PPC) as its primary source of traffic to the new website. However, using SearchFit's shopping cart platform gradually terminated the need for a PPC strategy, which, instead, focused on effectively strengthening cabinetmakerssupply.com's organic SEO rankings, while reducing costs. CMS further expanded its web presence by using SearchFit's multi-store system, allowing a Spanish version of its website to be made.

SearchFit's shopping cart creates search-engine friendly product pages automatically, and has made the process of making changes including adding or removing products to sites such as cabinetmakerssupply.com much easier as well, thanks to its intuitive user interface. The system, in itself, offers many great features, and Cabinet Maker's Supply Marketing Manager David Lyttle agreed, "We are pleased with the shopping cart functionality. We made the right choice when we chose Rightway Gate/SearchFit to handle these functions."

SearchFit's Ecommerce Director Tim Scott is excited to have Cabinet Maker's Supply on board and said, "Cabinet Maker's Supply is a great fit for SearchFit's platform. We were able to put some of our most powerful tools such as Automated Shopping Feeds and SEO Naming Rules to work on their site which will definitely increase search engine exposure and improve conversion rates."

About Rightway Gate Inc.:

Rightway Gate Inc. has been an active leader in the internet marketing, web development, and ecommerce industry for fifteen years, and is the developer of the powerful SearchFit ecommerce platform. When SearchFit was first launched, there were no other shopping carts on the market that provided any substantial features. SearchFit thrives because it helps to drive search engine traffic to websites in a natural, organic fashion.

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