SOURCE: CTAM

April 10, 2006 08:00 ET

Cable Connects Consumers to the Latest Technology

Cable Industry to Showcase New Products and Services for Consumers

ATLANTA, GA -- (MARKET WIRE) -- April 10, 2006 -- Cutting edge consumer entertainment and communication technologies are on display this week at the National Cable & Telecommunications Association's (NCTA) National Show. This year's show, "Cable Connects," showcases cable's latest innovations that keep consumers connected. New products expert David Gregg will be on-site to offer his perspective on the latest gadgets and trends available to consumers for their home entertainment needs. Gregg will identify the hottest technologies and point out future products and services consumers can expect to see from their cable companies.

"Consumers can count on cable's innovation to deliver choice, convenience and control with life-enhancing products and services like On Demand, high definition TV, DVRs and high-speed Internet," said Gregg. "Cable companies will continue to be the place consumers turn to for the latest technology first."

Cable Connects:

When & How You Want It -- Cable continues to expand its On Demand service with new movie and program selections regularly added and partnerships with programmers such as NBC, CBS and Independent Film Channel (IFC). According to a recent CTAM study, on average, customers with On Demand are using the service more than 20 times per month (1). With On Demand, cable is putting consumers in control of their television viewing, allowing them to watch what they want, when they want.

Faster Than a Speeding Bullet -- Cable's lightning fast high-speed Internet service takes music, video and online gaming to the next level. Consumers can enjoy the fastest downloads to their portable music and video players, and only cable delivers the speed and reliability gamers need to win -- giving cable gamers the competitive edge over other players. In fact, 78 percent of cable broadband customers rate that they are satisfied with the speed of their service (2).

Highest Definition -- High Definition Television sets are becoming more affordable, and by the end of 2006, HD sets will be in more than 19 million households (3). Cable is leading the way in providing HDTV service, and according to the NCTA, HD service is currently available in 96 million homes across the country (4). However, many customers still do not know they need to call their cable company for HD service to take full advantage of their new sets. A new HDTV set, connected to HD service from digital cable, is the best way for consumers to enjoy richer, crisper sharper pictures and audio.

Fast Forward:

DVRs are Burning Up! -- Cable's innovative DVR is about to get a makeover that will make it even better. Cable customers will soon be able to get a DVR with a built in DVD player and recorder -- all in one -- eliminating the need for a separate DVD player, and enabling them to record from their DVR directly to a blank DVD. Additionally, cable companies will give consumers the option to purchase their favorite shows and movies from On Demand, using their new DVR to record and save for future viewings.

TV-To-Go! -- Another future innovation from cable will allow customers to take their favorite cable shows with them on their wireless phone. New wireless portable media devices will allow customers to watch cable TV on their cell phones, plus program their DVRs, check email and voicemail, and remain connected at all times.

About CTAM

CTAM, the Cable & Telecommunications Association for Marketing, is dedicated to helping the cable industry grow by advancing consumer and business-to-business marketing excellence, facilitating collaborative marketing initiatives, and encouraging the mastery of new technology-based products. CTAM helps consumers understand the benefits of cable through national initiatives such as Cable Movers Hotline (SM) and CTAM On Demand Consortium. CTAM provides marketing education, information and networking opportunities to its more than 5,000 members, through conferences, consumer research, publications, www.ctam.com, a network of regional chapters, and the CTAM Educational Foundation's centerpiece initiative, the CTAM Executive Management Program at the Harvard Business School. In addition, consumers can learn more about the benefits of cable through national CTAM initiatives, such as ThisIsCable.com (SM).

(1) CTAM, November/December Pulse, 2005
(2) CTAM, September/October Pulse, 2005
(3) In-Stat Research, March 2005
(4) NCTA Study, December 2005

Contact Information

  • Media Contacts:

    Onsite:
    H. Patel
    CKPR
    773-368-8750

    Diana Cronan
    CTAM
    703-402-3272

    Offsite:
    Kate Lindley
    CKPR
    312-616-2413
    klindley@ckpr.biz