Cadbury Adams Canada Inc.

Cadbury Adams Canada Inc.

May 01, 2007 09:01 ET

Cadbury Adams Partners With UNICEF to Support the Schools for Africa Programme

TORONTO, ONTARIO--(CCNMatthews - May 1, 2007) -

Attention: Business, Marketing, Lifestyle, Assignment

Cadbury Adams Canada, the country's leading confectionery manufacturer, has signed a three-year partnership with UNICEF Canada to support and promote the Schools for Africa programme. With a $500,000 financial contribution to UNICEF Canada and its on-pack and in-store promotional support, Cadbury Adams is providing more than $6 million in cash and equivalent media value over three years.

Beginning this summer, Cadbury Adams Canada will use its products and presence in stores across Canada to raise awareness for Schools for Africa, a joint initiative between UNICEF and the Nelson Mandela Foundation dedicated to ensuring children have access to education. This year marks the third year of UNICEF Canada's support for Schools for Africa through its Trick-or-Treat for UNICEF campaign.

"UNICEF Canada is thrilled to welcome Cadbury Adams as the newest corporate partner for our flagship Trick-or-Treat for UNICEF campaign," says Nigel Fisher, president and CEO, UNICEF Canada. "Cadbury Adams is helping UNICEF to reach millions of Canadians, including parents and teachers, who are critical to the success of the Trick-or-Treat for UNICEF campaign, and therefore critical to helping give children in Africa access to school."

A cornerstone of the partnership is Cadbury Adams' dedication of significant space on 4.3 million boxes and bags of mini-treats each year to raise awareness about UNICEF and the Schools for Africa programme. Cadbury Adams will also use point of purchase displays, flyers, advertising and the Web to promote the programme and its toll-free number.

"This partnership is a reflection of the humanitarian values inherent in all Canadians," says David Sculthorpe, President, Cadbury Adams Canada. "As a business leader, we have a responsibility to live and embed those values to create a positive and lasting impact on our communities. Through our sustainability goals, we've made a global commitment to develop partnerships that address global, social, economic and environmental concerns. We believe that education is the foundation for prosperous, inclusive and healthy communities, and UNICEF offers us and all Canadians the opportunity to provide millions of kids with access to education."

This year, UNICEF Canada's Trick-or-Treat for UNICEF campaign for Schools for Africa will focus on giving children in Rwanda and Malawi access to education by repairing and building schools, ensuring quality water and sanitation facilities, providing school supplies and training teachers. The $500,000 Cadbury Adams contribution to UNICEF Canada is enough to fund the construction of 25 schools for children in Malawi and Rwanda. With the call for action on packaging and Canadians' generosity, UNICEF and Cadbury Adams are hoping to help thousands of African children get to school.

About Cadbury Adams Canada Inc.

Cadbury Adams Canada is the country's largest confectionery company and manufactures, markets and sells some of the country's leading chocolate, candy, cough and gum brands such as Caramilk, Dairy Milk, Mr. Big, Dentyne, Trident, Bubblicious, Halls, and Maynards Wine Gums. Headquartered in Toronto, Ontario, Cadbury Adams Canada is a subsidiary of Cadbury Schweppes plc, the world's largest confectionery company with a strong regional presence in beverages in the Americas and Australia.

About UNICEF Canada

UNICEF is the world's leader for children, working in 156 countries and territories to save, protect and enhance the lives of girls and boys. UNICEF supports child health and nutrition, promotes quality basic education, protects children from violence, exploitation and AIDS, and is the world's largest provider of vaccines for developing nations. A global leader in emergencies with six decades of on-the-ground experience, UNICEF saves and rebuilds children's lives in natural disasters and conflict. UNICEF is funded entirely by voluntary contributions from individuals, businesses, foundations, schools, associations and governments.

Contact Information

  • Cadbury Schweppes Canada
    Stephanie Minna
    Manager, Corporate Communication and Media Relations
    (416) 590-5904 or Cell: (416) 455-1791
    Email: Stephanie.minna@cs-americas.com
    UNICEF Canada
    Michael Bociurkiw
    National Communications
    (416) 482-4444, ext. 831 or Cell: (647) 203-7455
    Email: MBociurkiw@unicef.ca
    UNICEF Canada
    Carolyn Solby
    Corporate Development and Community Partnerships
    (416) 482-4444, ext 878
    Email: csolby@unicef.ca