SOURCE: StayinFront

StayinFront

November 30, 2010 15:30 ET

Cadence Pharmaceuticals Supports Product Launch With StayinFront CRM Software

SaaS-Based StayinFront EdgeRx Chosen With the Future in Mind

FAIRFIELD, NJ--(Marketwire - November 30, 2010) - StayinFront, Inc., a leading global provider of Life Sciences CRM and decision support solutions, announced today that Cadence Pharmaceuticals will begin deploying StayinFront EdgeRx, StayinFront's on-demand CRM solution.

Cadence Pharmaceuticals, Inc. is a biopharmaceutical company focused on in-licensing, developing and commercializing proprietary product candidates principally for use in the hospital setting.

 Joe Merkert, Senior Director of Commercial Operations at Cadence Pharmaceuticals, said, "We are excited to establish a partnership with StayinFront. We were impressed with their industry experience and their best-in-class hospital sales CRM functionality. StayinFront EdgeRx will not only enable a quick launch; it will also be a cost-effective platform to support the growth of our organization over time." 

StayinFront EdgeRx delivers fully featured on-demand CRM and integrated analytics capabilities, while offering the flexibility to access the system online or offline. StayinFront EdgeRx includes everything an organization needs to optimize sales efforts and give management critical insight into all the processes needed to achieve the best sales results.

"We believe StayinFront EdgeRx will have an immediate impact on our hospital sales team. The integrated analytics will provide the visibility necessary for effective sales management decision-making," continued Merkert.

"StayinFront EdgeRx perfectly supports product introductions by equipping teams with the functionality and access needed to gain a competitive advantage from the onset of launch activities. Furthermore, our systems are flexible to meet the needs of a company poised for growth," said Ken Arbadji, Vice President of Sales for StayinFront US. 

About  Cadence Pharmaceuticals
Cadence Pharmaceuticals is a biopharmaceutical company focused on in-licensing, developing and commercializing proprietary product candidates principally for use in the hospital setting. For more information about visit www.cadencepharm.com.

About StayinFront
StayinFront is an innovative global provider of enterprise-wide customer relationship management software, mobile sales force effectiveness and on-demand CRM solutions. StayinFront has been chosen as a strategic partner by many of the world's top life sciences, consumer goods and business-to-business companies, improving efficiencies in over 65 countries and more than 25 languages. Headquartered in Fairfield, NJ, USA, StayinFront has offices in the United Kingdom, Ireland, India, Australia, Singapore and New Zealand. For more information, visit www.stayinfront.com or log on to our blog at http://blogs.stayinfront.com

Note to editors: Copyright 2010. StayinFront is a registered trademark of StayinFront, Inc. All other trademarks are owned by their respective companies. Protected by International Copyright Law.

Contact Information