SOURCE: Pandora Media

Pandora Media

November 04, 2009 15:11 ET

Cadillac Chooses Pandora Platform for First Foray Into Mobile Advertising

Luxury Carmaker Taps Pandora's Expansion Onto Android Platform to Reach Key Target

OAKLAND, CA--(Marketwire - November 4, 2009) - Pandora Media, Inc. (, the leading provider of personalized Internet radio, announced today that Cadillac will be the premier and exclusive advertiser on Pandora's launch of its latest mobile marketing platform on the Android smart phone. In doing so, Cadillac will take advantage of the exponentially growing smart phone market -- Pandora reports 200,000 new registered mobile users per week -- and leverages Pandora's rigorous mobile marketing strategy to extend its footprint on the most popular and easily adaptable smart phone platforms in order to reach high-value mobile users.

"With this strategy, Pandora continues its mobile leadership position and enables us to take this rapidly growing user base to premium brands like Cadillac and ensure that they will be able reach and engage a core demographic target with their marketing message," said Aimee Higgins, vice president, sales strategy and planning for Pandora. "Cadillac smartly wants to reach hip, on-the-go, affluent consumers -- an audience Pandora readily delivers. Our goal is to offer top brands like Cadillac the most effective mobile marketing platform to reach its core target for its new crossover model."

Advertising on smart phones marks a first for Cadillac, and the company has chosen its new 2010 SRX crossover model to feature in the advertising campaign. Cadillac will be the sole advertiser on Pandora's Android platform through the end of 2009.

About Pandora

Pandora ( is a personalized Internet radio and music discovery service available anytime and anywhere on the PC, in the home, and on mobile devices (including the Palm Pre, BlackBerry smart phones, iPhones and Android platform devices) via partnerships with AT&T, Apple, RIM and Sprint. Pandora is based on the Music Genome Project begun in 2000 and is the most thorough analysis of popular music ever undertaken. Each song in this massive collection is analyzed by one of more than 35 trained musicians, and assessed against up to nearly 400 distinct musical attributes such as melody, harmony, and rhythm to capture its unique musical identity. Using this information to build playlists based on musical similarity, listeners can simply enter a favorite song or artist, and instantly launch a personalized listening experience which includes discovery of new bands, artists and songs. Pandora is the largest online music site based on monthly unique visitors, has a growing user base of more than thirty-five million registered listeners, a database of over 700,000 songs, and national advertisers such as Levi's, Best Buy, Target, Honda, Procter & Gamble, and Nike.

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