February 16, 2012 15:32 ET

Caesars Entertainment's Gary Loveman to Open HITEC 2012

AUSTIN, TX--(Marketwire - Feb 16, 2012) - Chairman, CEO and President of Caesars Entertainment, Inc., Gary Loveman is slated to discuss the importance of customer service and customer loyalty in the hospitality industry at the opening session of the 2012 Hospitality Industry Technology Exposition and Conference (HITEC®). Loveman will speak to HITEC 2012 attendees on Monday, June 25 at the Baltimore Convention Center in Baltimore, Md.

Loveman will discuss his popular customer service philosophy that focuses on matching customers with distinct value propositions. His extensive background in retail marketing and service-management was helpful in developing and implementing the successful loyalty program, Total Rewards, which boasts more than 40 million customers.

"Loveman's background in retail marketing gives him a unique perspective for developing a profitable customer service program," said HITEC Vice Chair Ken Barnes, vice president of Information Technology with White Lodging Services. "His insight into Caesars Entertainment's loyalty program will give HITEC attendees a new way of building a long-term relationship with their guests, a goal many of us strive for."

Loveman was a former associate professor at the Harvard University Graduate School of Business Administration before he joined Harrah's Entertainment, Inc. as Chief Operating Officer in 1998 and was named CEO in January 2003. Since then, he has presided over a period of growth and profitability that culminated in Harrah's June 2005 acquisition of Caesars Entertainment, Inc. -- at $9.4 billion, the largest single transaction in the industry's history.

The Fortune 500 company's performance has led to its inclusion in the Dow Jones Sustainability Index, a group of international companies noted for creating long-term shareholder value, for six consecutive years. It also earned Loveman the distinction of being recognized as the gaming and lodging industry's best CEO by Institutional Investor magazine for four consecutive years.

HITEC 2012, a service of Hospitality Financial and Technology Professionals (HFTP®), is the world's largest hospitality technology exposition and conference. The conference is June 25-28 in Baltimore, Md.

HFTP, founded in 1952, is the global professional association for financial and technology personnel working in hotels, clubs and other hospitality-related businesses. With an extensive global hospitality network, HFTP offers extraordinary networking opportunities, industry-leading certification programs and events, and essential recourses for professional growth.

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