Cafe Serendipity Holdings, Inc. Announces Formation of Professional Advisory Board and 1st Member - Petra S. Starke

HENDERSON, NV--(Marketwired - Feb 2, 2015) - Café Serendipity Holdings, Inc. (OTC PINK: FOFU) (the "Company"), fka Force Fuels, Inc., a national brand builder focused on the build out of its national brand, Café Serendipity, in the recreational, medical and growers marijuana business, is pleased to announce the formation of a professional advisory board. The advisory board will serve as a great resource for our licensed partners offering an extensive and diverse area of professional expertise in business, legal, health, quality control and government affairs. The company plans on a 5 member advisory board and will be making additional appointments and announcements over the next few weeks.

Petra S. Starke Ms. Starke is an accomplished business leader with significant experience in fitness and wellness, organizational transformation and build-up of businesses. Ms. Starke serves currently as the President and CEO of Bikram Yoga, the worldwide chain of the original hot yoga studios. In her role, Ms. Starke oversees over 600 yoga studios worldwide and runs the Bikram Yoga brand. Ms. Starke served in the Obama Administration in the first and beginning of the second term. She was the General Counsel of the President's Council of Economic Advisers ("CEA"). In this role, Ms. Starke dealt with virtually all policies and initiatives to revitalize U.S. economy from the financial sector, to the housing market and consumer products. Prior to this role, Ms. Starke served as the Deputy Counsel to the President of the United States of America. Ms. Starke managed the White House legal team responsible for all Presidential appointments, nominations and confirmation. Public private partnerships and enforcement of the standards of conduct at the White House and highest levels of the Executive Branch were also part of Ms. Starke's portfolio. Ms. Starke served on the 2008 Obama Presidential Transition Team. Prior to joining politics, Ms. Starke practiced law at the Washington, D.C. office of O'Melveny & Myers, LLP, where she focused on compliance, business transactions and tax. Ms. Starke has also been involved in representation of Native American tribes mostly in the tobacco industry. Ms. Starke grew up in the Czech Republic and speaks multiple languages. She is a member of the Santa Monica Bay Chapter of the Young President's Organization.

"Our Advisory Board is very unique and not your typical Advisory Board. Our mission is having an advisory board advising our company's direction and to provide a real beneficial resource to our licensed partners. We are delighted to have Ms. Starke be our first member and believe she will be extremely effective resource for our growing network. Additional plans call for the build out of this Advisory Board over the next quarter," said Bob McNulty Chairman of Café Serendipity.

About Café Serendipity Holdings, Inc. (fka Force Fuels, Inc.)
Based in Henderson, Nevada, Café Serendipity Holdings, Inc. owns and operates Café Serendipity. It is a builder of upscale branded turnkey retail stores solutions, technology, quality control sciences to the recreational, medical and growers marijuana industry. The company plans to market it's unique brand and product lines through a coast to coast licensing network to growers, recreational and the approximately 6,000 existing legal medical marijuana dispensaries in the USA.

Safe Harbor: This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of High Performance Beverage Company, its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words "may," "would," "will," "expect," "estimate," "can," "believe," "potential" and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond Force Fuels Inc. ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors. More information about the potential factors that could affect the business and financial results is and will be included in Café Serendipity Holdings, Inc. (fka Force Fuels, Inc.) filings with the OTC Markets, Securities and Exchange Commission and/or the company's website.