SOURCE: Cafe Serendipity Holdings, Inc.

February 10, 2015 06:00 ET

Cafe Serendipity Holdings, Inc. Announces Second Member Professional Advisory Board - D. Michael Anderson, Ph.D., MPH

HENDERSON, NV--(Marketwired - Feb 10, 2015) - Café Serendipity Holdings, Inc. (OTC PINK: FOFU) (the"Company"), fka Force Fuels, Inc., a brand builder focused on the build-out of its national licensed brand Café Serendipity in the recreational, medical, and growers marijuana business, is pleased to announce the second member in its formation of a professional advisory board. The advisory board serves as a great resource for the licensed partners, offering an extensive and diverse area of professional expertise in business, legal, health, quality control, and government affairs. The company intends to have a five member advisory board. Please look for additional appointments and announcements in the next few weeks.

About : D. Michael Anderson, Ph.D., MPH

Dr. Anderson has over 25 years' experience in public health research design and ethics. He is a leader in the reviewing, funding, and commercialization of behavioral research and development of health promotion and disease prevention, including tech-based applications. Currently the Board Chair & Human Subjects Protections Administrator for the Federally-Authorized Health Media Lab Institutional Review Board (IRB) in Washington, DC, Dr. Anderson is responsible for the assurance of human subject protection protocols for USAID-funded research projects throughout the world. Clients include The World Bank, Futures Group Global, Mathematica, FHI 360, as well as several others. Dr. Anderson is the President and Founder of Health Media Lab, Inc., where he has been Principal Investigator on 20 National Institutes of Health (NIH) funded R&D projects in innovative health promoting technologies.

He was the CEO and Creator of Accel e-Media, an entrepreneurial business for commercialization of NIH-funded projects and other online education and training for professionals and consumers, including hospitals, health insurers, medical practices, nursing homes, schools, universities, museums, businesses, and organizations. Prior to his current positions, Dr. Anderson served as President and Founder of Millennium Health, Inc., consulting in the application of new technologies to health and medicine, including research design, grant writing, data analysis, and commercialization for several universities and other health organizations.

As Program Director at the National Cancer Institute (NCI) under NIH, Dr. Anderson was responsible for the scientific, programmatic, and technical management of research grants and contracts. He was active primarily in project solicitation, grant application guidance, and program management for R&D in the application and commercialization of new technologies to cancer prevention and health promotion for small businesses. Additionally, he was the Creator and Director of the NCI Skin Cancer Prevention Research Initiative, Director for several major research grants targeting high-risk youth (tobacco, nutrition, alcohol, and sexual activity), and performed oversight of the NIH peer review process for grant applications. While at NCI, Dr. Anderson conducted database organization, data collection, and analysis of NCI's telemedicine Cancer Information Service, plus analysis of other large national data sets. He also played role of NIH representative, board member, and advisor on over 30 national public health research boards and committees. He has also authored over 50 peer-reviewed papers and presentations.

Dr. Anderson received his Ph.D. and MPH at the University of Minnesota School of Public Health.

About Café Serendipity Holdings, Inc. (fka Force Fuels, Inc.)
Based in Henderson, Nevada, Café Serendipity Holdings, Inc. owns and operates Café Serendipity. It is a builder of upscale branded turnkey retail stores solutions, technology, quality control sciences to the recreational, medical and growers marijuana industry. The company plans to market its unique brand and product lines through a coast to coast licensing network to growers, recreational and the approximately 6,000 existing legal medical marijuana dispensaries in the USA.

Safe Harbor: This release contains statements that constitute forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These statements appear in a number of places in this release and include all statements that are not statements of historical fact regarding the intent, belief or current expectations of High Performance Beverage Company, its directors or its officers with respect to, among other things: (i) financing plans; (ii) trends affecting its financial condition or results of operations; (iii) growth strategy and operating strategy. The words "may," "would," "will," "expect," "estimate," "can," "believe," "potential" and similar expressions and variations thereof are intended to identify forward-looking statements. Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, many of which are beyond Force Fuels Inc. ability to control, and that actual results may differ materially from those projected in the forward-looking statements as a result of various factors. More information about the potential factors that could affect the business and financial results is and will be included in Café Serendipity Holdings, Inc. (fka Force Fuels, Inc.) filings with the OTC Markets, Securities and Exchange Commission and/or the company's website.

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