SOURCE: CafePress

CafePress

May 31, 2011 14:17 ET

CafePress and philosophy Skin Care Partner to Launch Customizable Shower Gel Gifts

Consumers Can Now Add One-of-a-Kind Messages to philosophy Bottles and Merchandise

SAN MATEO, CA--(Marketwire - May 31, 2011) - CafePress, The World's Customization Engine™, and philosophy, a brand that approaches personal care from a skin care point of view, announce a partnership that offers customized bath & body gifts. philosophy joins CafePress' roster of premium brands as the first skin care and cosmetic brand to provide its consumers with unique ways to "co-create" their products.

"CafePress' customization capabilities have been employed by numerous brands across a variety of categories to bolster the connection between their loyal consumer base and the products they love," said Abdul Popal, CafePress Senior Vice President of Business and Corporate Development. "Our partnership with philosophy allows us, for the first time, to extend our customization engine into the beauty industry, a marketplace that has some of the most loyal customers imaginable."

At launch, the CafePress design tool allows philosophy customers to customize the packaging on three of philosophy's signature shower gel scents: amazing grace, pure grace and falling in love. They simply select from the design templates and add a one-of-a-kind personal message. Shoppers can also purchase CafePress merchandise ranging from t-shirts and SIGG water bottles to iPad cases inscribed with philosophy's inspirational messages.

"philosophy has always celebrated the human spirit, inspiring people everywhere to live a better life by being better to themselves," said Michael D'Arminio, philosophy chief creative officer. "Through our partnership with CafePress, we're able to engage consumers and encourage them to express their individual inspiration. We believe that what is 'in' philosophy bottles gives you better skin, and what is 'on' philosophy bottles inspires better days."

To customize philosophy shower gels and shop the new philosophy-branded merchandise, visit http://www.philosophy.com/content/general_content/custom-products.

About CafePress
CafePress is The World's Customization Engine™. Launched in 1999, CafePress empowers individuals, non-profits and businesses to create, buy and sell customized merchandise online using the company's unique print-on-demand and e-commerce platform. Today, CafePress' portfolio of brands includes CafePress.com, Canvas On Demand, ImageKind, CafePress Pro, and Canvas On Demand Pro.

Learn more about CafePress Inc. by visiting:

http://cafepressinc.com/
http://www.cafepress.com
http://www.cafepress.com.au
http://www.cafepress.ca
http://www.cafepress.co.uk
http://www.cafepress.de
http://www.facebook.com/cafepress
http://twitter.com/cafepress

About philosophy
philosophy is a brand that approaches personal care from a skin care point of view, while celebrating the beauty of the human spirit. our skin care products, fragrances, makeup and bath and body products are formulated with scientifically-proven ingredients. philosophy believes science can give us better skin . . . but only humanity can give us better days. born from biomedic, the acclaimed medical company that pioneered some of the most popular in-office treatments, our skin care products have long been recommended by dermatologists and plastic surgeons. philosophy is an international skin care and cosmetics company founded in 1996 and headquartered in phoenix, arizona.

Learn more about philosophy by visiting:
www.philosophy.com
facebook.com/philosophy
Twitter.com/lovephilosophy