SOURCE: CafePress


November 08, 2010 19:51 ET

CafePress Announces First Ever Custom iPhone Cases Enabling New Breed of Personal Customization

Launch of CafePress Custom iPhone 4 Cases Marks End to Generic Protective Phone Covers

SAN MATEO, CA--(Marketwire - November 8, 2010) -  CafePress, the online source for custom printed merchandise, today announced the launch of Custom iPhone cases, ready to be designed with consumer photos and digital art. Already recognized as the leader in customization of T-shirts and other unique gifts, CafePress has quickly become known as the leader in innovative custom printing on consumer electronics such as Flip Video Cameras and TomTom navigation devices.

Beginning today, consumers can shop from a catalog of over 100,000 user-generated custom iPhone 4 cases, with thousands of new designs; categories range from political to funny to artistic and everything in between, with new offerings being added every day. Designed to protect the newest iPhone, the iPhone 4 Slider Case is a hard shell 2 piece case featuring a soft felt interior lining and an easily removable bottom piece for easy docking; it is available today in White, Silver or Pink for a special pre-sell price of $19.99 (regular price $25.00). Pre-sell orders will all be fulfilled in the next 10-15 days.

In addition to offering iPhone cases with community generated designs, CafePress has also launched a simple iPhone case designer tool that allows even the most novice user to easily upload photos or other digital art to create a truly unique custom iPhone case.

"Our mobile phones have quickly become an extension of our personalities; it's rare to see someone on the street without a phone in hand. Until today, the cases used to accessorize and protect have been limited and lacking in self expression," said CafePress Vice President of Marketing Amy Maniatis. "Now, for the first time shoppers can create an iPhone 4 case that reflects their own personality, building on a long successful trend of consumer customization. We can't wait to see how consumers choose to express their unique passion on their mobile cases."

CafePress plans to add other phone cases, including an iPhone 4 clear case, an iPhone 3 hard case and other electronic device coverings, such as iPad cases and Droid protective covers in the coming weeks. 

About CafePress
CafePress is the world's biggest destination for self-expression through merchandise. Each month over 11 million shoppers visit CafePress to buy or create custom t-shirts, mugs, posters and other unique gifts that reflect their interests, passions, beliefs and affiliations. Launched in 1999, CafePress has empowered individuals, non-profits and businesses to create, buy and sell customized merchandise online using the company's unique print-on-demand and e-commerce services. Today, CafePress is a growing network of over 6.5 million members who have unleashed their creativity to transform their artwork and ideas into an impressive catalog of over 250 million unique gifts.

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