SOURCE: CafePress


February 17, 2011 11:00 ET

CafePress Named Canine Outfitter With Dog Tees Du Jour

Shoppers Go Bow-Wow for Gear From Official Shop for Plaxico the Pup

SAN MATEO, CA--(Marketwire - February 17, 2011) -  CafePress, leading source for high quality custom printed products, takes its tees to the dogs by becoming the official sponsor of Plaxico the dog, proprietor of Plaxico is a savvy, philanthropic bull terrier inspired by his loyal owner, founder of, to don a different T-shirt daily, each one featuring the logo of a participating company. When a brand buys a day on this popular pup's calendar, CafePress prints a corresponding custom T-shirt fit for the dog.

For $50 (or 541 dog biscuits) brands such as Meals and Miles, Yimme, Hat Head and PetHub have had Plaxico wear their T-shirt created by CafePress. Plax models his branded shirt on his site and posts his outfit du jour on Twitter and Facebook. As thanks for his new wardrobe, Plax also wears one CafePress logo tee per month. Then, this do-gooder dog throws a bone to charity donating $10 a day to his local Humane Society in Jacksonville, Florida.

In addition to printing all of Plaxico's promotional shirts, CafePress now powers his official merchandise shop, offering fans the opportunity to snatch up apparel and gift items featuring their favorite pooch. The shop features products such as T-shirts, hats, bags and much more with Plaxico and his logo on it, or products with just Plaxico's image.

"As the source for personalized canine gear, we have a huge assortment of dog tees and pet bowls featuring thousands of designs," said Marc Cowlin, director of marketing at CafePress. "We admire Plaxico's mission and are honored to put a customized shirt on his back 365 days a year."

Consumers and pet lovers can purchase a day in Plaxico's calendar and learn more about this popular pooch by visiting To purchase Plaxico the Dog merchandise, head to

"My favorite pastimes include destroying toys and begging for bones; so, when I decided to start this site, I knew I'd need some help," said Plaxico Burress Wiggles Sadler, founder and CEO of "Thanks to CafePress, I'm the best dressed dog on the Web. I've already sold over 100 days of T-shirt-wearing fun."

About CafePress
CafePress is the world's biggest destination for self-expression through merchandise. Each month over 11 million shoppers visit CafePress to buy or create custom t-shirts, mugs, posters and other unique gifts that reflect their interests, passions, beliefs and affiliations. Launched in 1999, CafePress has empowered individuals, non-profits and businesses to create, buy and sell customized merchandise online using the company's unique print-on-demand and e-commerce services. Today, CafePress is a growing network of over 6.5 million members who have unleashed their creativity to transform their artwork and ideas into an impressive catalog of over 250 million unique gifts.

Learn more about CafePress by visiting: