SOURCE: Cairo

August 16, 2005 12:57 ET

Cairo Launches Online Bargain Hunter to Help Parents Find Local Sales on School Supplies

Comparison Shopping Web Site Reveals Sales at Local Retailers, Lets Parents Customize School Supply Lists to Track Bargains

SAN FRANCISCO, CA -- (MARKET WIRE) -- August 16, 2005 -- Parents who are tired of guessing where and when the best back-to-school items will go on sale can find relief at Cairo.com, a free comparison shopping service that tracks local sales. Just in time for the school supply and clothing shopping season, Cairo launches a back-to-school feature that provides a list of popular back-to-school items currently on promotion at major retailers in their neighborhood. Consumers can then choose from Cairo's list or add their own items and print out a shopping to take with them.

No more pouring through the weekly circulars. Shoppers simply go to www.cairo.com, enter their zip code or street address and click on the back-to-school feature. They can create a customized school supply list and they will be furnished with up-to-date local sale information on items at department stores, clothing retailers, drugstores, office supply stores, consumer electronic merchants and even grocery stores. They can further customize results by choosing specific local retailers or the distance they are willing to travel from their home.

On average, parents of U.S. students, college age and younger, expect to spend $573 this year on back-to-school items -- so every item they can buy on sale counts.

"Back to school time brings with it the annual costly burden of buying new clothes, shoes, backpacks, notebooks and sometimes even computers. Families need an easy way to find the best prices on back-to-school necessities," said Andy Moss, co-founder and CEO of Cairo. "Now, with a quick check on Cairo.com, consumers can easily create their own shopping list based on what's on sale, and save 30%-50%."

Proprietary time and money saving features available at Cairo.com include:

--  Cairo Search™ allows consumers to find and compare locally advertised
    sale prices and promotions on items for major retailers based on product,
    retailer or brand, and then sort the results by proximity to their zip code
    or street address.
--  Cairo Price Match™ lets consumers track retailer price guarantees and
    online rebates on items they've purchased by simply entering the purchase
    information.  Price Match automatically monitors all locally advertised
    prices within the guarantee period and notifies the consumer when they are
    entitled to a refund. This can be key when parents are shopping for
    computers and other electronic equipment.
--  Cairo Sales Alerts™ notifies consumers via email when the items
    they've selected go on sale. Great for frequently purchased items or items
    that are not currently on sale.
    

About Cairo

Founded in 2003 and headquartered in San Francisco, California, Cairo, Inc. provides online services that help people save time and money when shopping offline at the "bricks and mortar" stores of major retail chains, such as Target, Safeway and Best Buy, within a local market. Cairo aggregates regularly published pricing and promotion information within each market, delivering price transparency across retail stores near to a consumer's zip code or street address. In addition, Cairo enables a unique customer-centric channel for both retailers and manufacturers. For more information visit www.cairo.com.

Contact Information

  • CONTACT:
    Barbara Gibson
    Double Forte for Cairo
    (415) 863-4900 x211
    Email Contact

    Peter Evers
    Double Forte for Cairo
    (415) 863-4900 x206
    Email Contact