SOURCE: Infor

Infor

March 16, 2011 08:00 ET

Caixa Invests in IT to Strengthen Customer Relationships

Latin America's Largest Public Bank Will Deploy Infor CRM Epiphany to Enhance Services for 55 Million Customers

ATLANTA, GA--(Marketwire - March 16, 2011) - Caixa Econômica Federal will implement Infor CRM Epiphany, a customer relationship management solution with very strong presence in financial and banking organizations provided by Infor. Infor is a leading provider of business application software serving over 70,000 customers. Caixa will use CRM Epiphany to provide visibility into customers' unique spending habits and offer products and services accordingly.

Caixa is the largest public bank in Latin America and main financial public institution in Brazil. In less than three years, Caixa has increased its customer base from 44.3 million to 55.3 million people. Caixa also serves all formal workers in Brazil through social program benefits.

"Infor CRM will take Caixa's relationships with our customers to the next level, providing deep knowledge of their actual needs. This will enable Caixa to increase business performance and to offer the most appropriate services and products," said Wolmar Vieira de Aguiar, Caixa's national manager of Customer's Data and Behavior.

"Financial services institutions worldwide, like Caixa, must leverage a robust CRM solution to strengthen relationships and capitalize on growth opportunities," said Robert Faricy, senior VP, Infor Latin America. "Infor CRM Epiphany will help Caixa achieve this goal by providing visibility into their customers purchasing habits, enabling them to offer products and services that customers really need."

About Infor CRM Epiphany
CRM Epiphany is a customer relationship management solution offering Central Data Control to support all business processes, storing all data and information collected in the interactions with customers.

The software also offers Collaborative CRM, an application for all interactions with Caixa customers, including all relationship activities, registration and business data. This application is formed by Sales Force and Teleservices Central Office (Inbound and Outbound) helping to follow up issues, and solve and measure all interactions.

By gathering, managing and analyzing all information collected in interactions and during the use of products and services, CRM Epiphany also offers CRM Analytics. The goal is to differentiate customers in order to personalize offers of products, services and messages.

The solution also provides CRM Campaign Management that helps to build continuous dialogue with customer pre and post sales helping to build specific marketing actions with customers.

About Caixa Econômica Federal -- Founded in 1861, Caixa is the main financial public institution in Brazil, present in the life of millions of Brazilians. As a 100% public company it has many bank customers and beneficiaries of social and unemployment programs. Caixa is the biggest public bank in Latin America. More than 3 million persons access the Brazilian banking systems with a special account program designed by Caixa.

About Infor
Infor is a leading provider of business software and services, helping 70,000 customers in 125 countries improve operations and drive growth. To learn more about Infor, please visit www.infor.com.