NEWPORT BEACH, CA--(Marketwired - Dec 8, 2016) - Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced that it is using Amazon Web Services (AWS) to scale business growth and support its continued expansion across the globe. CAKE provides a proprietary software-as-a-service (SaaS) enterprise platform that tracks and analyzes the multi-channel performance of digital marketing spend. Utilizing AWS for efficient and cost-effective capacity planning, CAKE delivers a highly flexible enterprise platform equipped to handle the massive data requirements of its growing worldwide roster of clients.
An industry standard for affiliate networks, brands, publishers and agencies, CAKE's solution provides data-driven insights that measurably improve digital marketing campaign performance and optimize return on investment. CAKE's SaaS platform currently tracks digital marketing campaigns across multiple channels including search, social, affiliate, display, mobile and more. This granular data provides insights that enable clients to make real-time decisions and maximize digital marketing spend. CAKE, built on AWS, manages global scaling requirements to perform real-time analysis of more than 6 billion actions per month, with clients from over 40 countries.
"Organizations of all shapes and sizes across the world make use of the AWS Cloud so they can focus their resources on delivering more value to their customers instead of on managing data centers," said Matt Wood, general manager, Product Strategy at AWS. "We're thrilled that CAKE is using the AWS Cloud to drive innovation for their digital platform so their end customers can get the most out of CAKE's real-time tracking and analytics solution."
Global spending on digital marketing continues to rise. By 2019, marketing leaders will spend more than $130 billion on search marketing, display advertising, social media marketing and email marketing -- more than they will on broadcast and cable television advertising combined, according to Forrester.
"Fast performance and unrestricted scaling capabilities are crucial to deliver multi-channel insights to our clients on a real-time basis," said Dave Stewart, CTO at CAKE. "AWS enables us with greater scalability and control, while also helping us maximize value from our IT investments. Built on AWS, CAKE is able to reach new heights as an enterprise company and focus on empowering our clients with the tools to drive the future of digital marketing innovation."
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a proprietary cloud-based solution to track and analyze the performance of digital marketing return on investment, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 30 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when Accelerize describes its growing worldwide customer base, its ability to efficiently and cost effectively scale, the growth of global spending on digital marketing and uses other statements containing the words "believes," "anticipates," "plans," "expects," "will" and similar expressions, Accelerize is using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; or, loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize's reports filed from time to time with the Securities and Exchange Commission.