NEWPORT BEACH, CA--(Marketwired - Aug 30, 2016) - Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE, today announced that company representatives will present at two speaking sessions during India Affiliate Summit, held September 1-2 at the Leela Ambience in Gurgaon, India. The panel, "Navigating the Affiliate Marketing Ecosystem: Lessons Learned and Helpful Hints," will include speakers from CAKE, Affle and Wadogo, and takes place Friday, September 2 at 4 p.m. IST. CAKE EMEA Director of Operations, Stephanie Swan, will also deliver a keynote titled "Managing Affiliates: Using Data to Make Informed Decisions" on Thursday, September 1 at 3:45 p.m. IST.
India Affiliate Summit, hosted by the Internet and Mobile Association of India (IAMAI), is a conference intended to explore the innovations and trends of affiliate marketing with influential industry professionals. With more than 1,500 attendees and 70 speakers throughout the two-day event, India Affiliate Summit offers an exhibit hall in addition to an Affiliate Street with additional opportunities for brands, networks and advertisers to meet. CAKE is a gold sponsor of the event, and will be exhibiting at Booth #8 and #9, in addition to booth #E6 during the Affiliate Street.
Attendees at the panel will receive first-hand knowledge on how to maximize digital spend and increase ROI, from industry professionals who have successfully navigated the evolving affiliate ecosystem. Panelists include Vipul Kedia, Director of Partnership and Delivery at Affle; Manbir Singh, Country Manager at CAKE and Srikrishna Swaminathan, Head of Affiliate and Third Party Supply Business at Wadogo.
During the keynote, CAKE's Swan will offer insights into implementing data-driven decision making to transform your affiliate marketing program by:
- Leveraging real-time data for enhanced customer targeting
- Evolving beyond clicks and conversions, and implementing attribution
- Understanding the value of advertiser data
- Combatting fraud with granular insights and real-time actionable data
According to eMarketer, India's digital ad spend will surpass more than $1 billion in investments by 2017.
"CAKE is excited to team up with an incredible roster of clients to share our knowledge and insights about the growth and innovations of the performance marketing industry as it pertains to India," said Santi Pierini, CAKE President and Chief Operating Officer at Accelerize Inc. "With the industry shifting towards affiliate networks branching out into other channels, in particular mobile, we are seeing digital marketing take new shape. We are thrilled to be a part of the driving force behind this shifting ecosystem."
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a cloud-based solution to track and analyze the performance of digital marketing return on investment, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 30 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit www.getcake.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when Accelerize describes the growth of India's digital ad spend, the shifting ecosystem or uses other statements containing the words "believes," "anticipates," "plans," "expects," "will" and similar expressions, Accelerize is using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; or, loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize's reports filed from time to time with the Securities and Exchange Commission.