SOURCE: Accelerize

Accelerize

March 29, 2017 08:30 ET

CAKE by Accelerize's Tracking Platform Helps Jump 450 Media Support Rapid Growth

Performance Agency Uses CAKE to Optimize Multi-channel Campaigns for a Diverse Range of Clients

NEWPORT BEACH, CA--(Marketwired - Mar 29, 2017) - Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division, CAKE, today announced that Jump 450 Media, a performance-driven digital marketing agency, has extended its deployment of CAKE's SaaS tracking platform to support its rapidly growing business. The CAKE platform is central to Jump 450's strategy, providing accurate, real-time analytics about campaign performance across multiple clients and media channels, including display, social and search.

Melding creativity of ad writing, design and development with the science of programmatic display, native and social media buying, Jump 450 Media has been on a high-growth trajectory for the last several years, nearly tripling revenue between 2015 and 2016. Jump 450's CEO and president were recently named to the 2017 Forbes 30 under 30 list, and the company is known for its quantitative approach to media buying, which delivers positive-ROI campaigns for clients at scale. Using CAKE, Jump 450 Media has been able to capture rich insights about the multi-channel campaigns it runs on behalf of a diverse range of clients, and boost ROI.

"CAKE is an incredibly powerful platform that enables my team to intelligently measure and report on the impact of the digital marketing campaigns we produce," said Jump 450 Media CEO Shaun Sheikh. "It is a game changer in terms of gaining a deep and accurate understanding of performance, and a requisite part of our tech stack." 

With CAKE, Jump 450 has been able to move away from manual, spreadsheet-based reporting and arm its media buyers with a powerful tool for tracking campaign revenue by client, channel and even very granular metrics like device types, browser types and conversion times. CAKE's performance tracking and campaign management features have empowered Jump 450 to scale its business quickly, add new clients and affiliate partners and expand its media buying team to support growth.

Most recently, Jump 450 Media integrated CAKE with a third-party business intelligence (BI) tool to provide its team with an even more complete picture of campaign performance, including the ability to see CPA at the ad level.

"The integration of CAKE and our BI tool allows us to merge media spend and ad revenue data, so that we can get as accurate a picture as possible of the true CPA of every ad we run," added Sheikh. "This allows us to see, in real-time, which ads are performing well and which aren't, and make adjustments on-the-fly as needed. The shelf life of a digital ad can be very short, so it's important that we stay ahead of the curve." 

Everyone at Jump 450 uses CAKE, from the management team, to the company's media buyers and staff responsible for financial reporting and accounts receivables. In addition to tracking campaign performance, CAKE is used by Jump 450 to onboard new clients and affiliates, manage payouts and run reports on performance by vertical market segments, which helps the company determine where to focus business development efforts.

"The exponential revenue growth that Jump 450 has seen in the last year is a testament to the power of an innovative business strategy combined with robust performance tracking and analysis," said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. "Accurate insight about digital campaign performance empowers marketing providers to base their decisions on real results instead of guesswork. This ultimately leads to better decisions, and a higher return on ad spend."

About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides a cloud-based solution to track and analyze the performance of digital marketing return on ad spend, in real-time. Bringing clarity to multi-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 40 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit www.getCAKE.com.

About Accelerize
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.

Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when Accelerize uses statements containing the words "believes," "anticipates," "plans," "expects," "will" and similar expressions, Accelerize is using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; or, loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize's reports filed from time to time with the Securities and Exchange Commission.

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