SOURCE: Cake

CAKE

January 13, 2014 09:00 ET

CAKE Launches Affordable Campaign Management Solution for Affiliate Marketers

"cupCAKE" Version of CAKE's SaaS Performance Marketing Tracking and Analytics Solution Provides Scalable Feature Set While Enabling Access to Marketplace of Networks and Publishers

LAS VEGAS, NV--(Marketwired - Jan 13, 2014) - Affiliate Summit West -- CAKE, the marketing technology company owned and operated by Accelerize New Media, Inc. (OTCBB: ACLZ), today announced cupCAKE, a cost-effective, cloud-based campaign management solution for affiliate marketers. Offering a comprehensive feature set, real-time analytics and scalable architecture, cupCAKE leverages CAKE's powerful SaaS enterprise solution, which has been the industry standard for ad networks, brands and agencies to measurably improve and optimize digital spend. CAKE will debut cupCAKE at the Affiliate Summit West conference in Las Vegas, January 12-14.

"Affiliate marketers have long seen the proven results of our performance marketing solutions, and now they too can utilize this powerful platform," said Jeff McCollum, President of CAKE. "We developed cupCAKE to serve a wider audience with the most desired features of the CAKE SaaS enterprise version, but scaled down to be affordable for independent marketers."

The cupCAKE feature set and product scalability allow customers to maximize revenue without compromising the integrity of the user experience. With the cupCAKE automated self-service setup, it only takes minutes to activate a cloud-based, private-label platform that enables customers to easily create campaigns, connect with affiliates and track conversions while  enabling access to a marketplace of more than 500,000 networks and publishers. Optional features include the ability to track and analyze retail transactions and manage lead generation data.

"In today's digital landscape, marketers expect to gain greater control of their affiliate marketing programs," said Steve Howe, industry veteran and CEO of Convert2Media. "Now cupCAKE has made it possible for these marketers to build an in-house affiliate marketing program with the necessary real-time analytics to more effectively manage the ROI of their marketing investments, all in a cost-effective solution."

CAKE went through an extensive discovery process with alpha users, including members from its current client base, to determine the most important features required to run a successful affiliate program in an ever evolving online market. The resulting feature set in cupCAKE can be scaled to meet future business opportunities in both domestic and international markets, thus making it the go-to solution for any affiliate marketer.

Go to www.getCAKE.com/cupCAKE for more information. Both the cupCAKE and CAKE solutions will also be on display at Affiliate Summit West.

About CAKE
CAKE, owned and operated by Accelerize New Media, Inc. (OTCBB: ACLZ), is a marketing technology company providing a comprehensive enterprise suite of innovative business intelligence tools for the performance marketing industry. The company has also now launched cupCAKE, an affordable solution for small and medium sized affiliate marketers.

The CAKE SaaS proprietary marketing platforms are used by the world's leading companies and the world's largest customer-base of enterprise affiliate marketing networks and merchants. CAKE's solutions are based on reliable, feature rich technology and are bolstered by the industry's leading customer service and top tier technology partners -- assuring the highest level of uptime. For more information visit www.getCAKE.com or call 949-548-CAKE.

Contact Information

  • Media Contacts
    Annie Pham
    Fusion PR on behalf of CAKE
    Email Contact
    (310) 481-1431, Ext. 17