SOURCE: Accelerize New Media, Inc.

February 16, 2012 09:00 ET

Cake Marketing Powers Motive Interactive's Mobile Marketing Initiatives

Mobile Tracking, Reporting Tools and Customer Service Key Factors in Expanding Partnership

NEWPORT BEACH, CA--(Marketwire - Feb 16, 2012) - Cake Marketing, the SaaS division of Accelerize New Media, Inc. (OTCBB: ACLZ), has partnered with Motive Interactive, a full service advertising agency with a proven record of delivering measurable results for advertisers, to track Motive Interactive's mobile marketing campaigns. Motive Interactive is using Cake Marketing's tracking platform to manage and optimize their campaigns and increase their return on investment in the mobile marketing industry. Worldwide mobile advertising generated $1.6 billion in 2010 and will reach $20.6 billion by 2015, according to Gartner, Inc.

Motive Interactive is a leading full-service performance advertising agency specializing in mobile marketing. Within the last six months Motive Interactive has seen a surge in traffic and an increase in ROI by utilizing Cake Marketing's platform. The platform has allowed Motive Interactive to track both app installs, and actions within an app. Cake Marketing's mobile tracking is similar in function to its web-based tracking and the reporting is identical, thus allowing its customers a seamless transition into the mobile marketing space. "When formulating our initial business plans we always knew we wanted to grow our business beyond basic affiliate marketing, so it was a natural decision to partner with Cake Marketing as we were confident in their ability to work with us to enhance our mobile marketing initiatives and place us at the forefront of this relatively new and rapidly growing niche," said Brendan J. Smith, CEO and Founder of Motive Interactive. Cake Marketing's mobile tracking is changing the way advertisers, brands, and agencies are running their businesses by offering additional ways to pay their publishers on both app installs and actions within apps. "Our platform was built by industry veterans who understand the growth opportunity for companies taking advantage of the multi-billion dollar mobile marketing industry. Having a client such as Motive Interactive use every capacity of our platform further proves the scalability of our software and paves the road for other clients to follow in their footsteps," said Jeff McCollum, President of Cake Marketing. In addition to offering mobile tracking, Cake Marketing functions as a full service solution providing both affiliate tracking and lead distribution capabilities with built in metrics to maximize profit and eliminate fraud.

About Cake Marketing

Cake Marketing is a highly scalable SaaS (Software-as-a-Service) platform providing a comprehensive and complete online tracking solution for advertisers -- from acquisition through conversion. Easy-to-use wizards and real-time reporting guide users through every step of managing and optimizing campaigns. Seamless integration with other services through a developed API eliminates bottlenecks while increasing ROI for advertisers. For more information and demo visit or call

About Motive

Motive Interactive ( is a leading full-service performance advertising agency specializing in mobile marketing, search marketing, media buying, affiliate marketing, research and technology. A proven industry innovator, Motive Interactive has been recognized with numerous national awards including: The Inc.500/5000, Deloitte's Technology Fast 500, mThink's Top 20 Performance Marketing Networks and Entrepreneur Magazines Hot 100.

Founded in Lake Tahoe, Nevada in 2003 by Brendan Smith and Colin Johnson, Motive Interactive maintains its technical, marketing and sales operations in San Diego, California. Motive remains a privately-held firm whose founders and senior management team have been leaders in the online advertising industry since as early as 1996.

Use of Forward-looking Statements

This press release may contain forward-looking statements from Accelerize New Media, Inc. within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when we say that our software is changing the way our clients run their businesses, or describe the growth potential for our services or in mobile advertising revenue, we are using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize New Media only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize New Media to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize New Media undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize New Media, reference is made to Accelerize New Media's reports filed from time to time with the Securities and Exchange Commission.

Contact Information

  • Contact:
    Media/Investor Relations Contact:
    Brittany Edmonston
    Email Contact