NEWPORT BEACH, CA--(Marketwired - Mar 21, 2014) - CAKE, the marketing technology company, today announced that CAKE president Jeff McCollum, will be presenting at LeadsCon Las Vegas 2014. McCollum will speak at the conference session "Is Performance-based Advertising Right for Every Advertiser?" on Tuesday, March 25 at 4:20 p.m. PDT. The definitive conference for vertical media and direct response marketing, LeadsCon Las Vegas 2014 takes place March 25-26 at The Mirage Hotel and Casino.
The session brings together those with various viewpoints about how top advertisers can unlock growth for their companies through best practices in performance marketing. In particular, the group will discuss the make-up of an overall successful performance marketing campaign, both from advertiser and publisher perspectives. Additionally, the group will explore facets of online lead generation including the benefits and pitfalls of attribution modeling for performance marketing campaigns, as well as share insights into trends driving the industry.
The session will be moderated by Daryl Colwell, Senior VP of Matomy Media Group, and joining McCollum on the panel will be executives from Grow.co and US, Gamesys.
CAKE, owned and operated by Accelerize New Media, Inc. (OTCBB: ACLZ), is a marketing technology company providing a comprehensive enterprise suite of innovative business intelligence tools for the performance marketing industry. The company has also now launched cupCAKE, an affordable solution for small and medium sized affiliate marketers.
The CAKE SaaS proprietary marketing platforms are used by the world's leading companies and the world's largest customer-base of enterprise affiliate marketing networks and merchants. CAKE's solutions are based on reliable, feature rich technology and are bolstered by the industry's leading customer service and top tier technology partners - assuring the highest level of uptime. For more information visit www.getCAKE.com or call 949-548-CAKE.