SOURCE: Apigee


April 26, 2011 11:00 ET

CakeMail Strengthens Email Marketing Platform With Apigee Enterprise API Management

SANTA CLARA, CA--(Marketwire - Apr 26, 2011) - Apigee, the leading provider of API products and services, today announced that CakeMail is using Apigee Enterprise to control and manage its API and provide developers with a flexible, easy-to-use email marketing platform.

CakeMail is the leading white label, multilingual, open-architecture email marketing platform. Their highly extensible, fully-customizable API allows customers and developers to easily integrate CakeMail's email marketing platform into other systems, including CRM, blog and SaaS applications. With the CakeMail API, users can automate message delivery, integrate online campaigns, and generate and send emails from any source.

CakeMail uses Apigee Enterprise's industrial-grade API platform to get business-critical API analytics and scale its rapidly growing API. Apigee Enterprise provides CakeMail with traffic mediation, security and policy management for full visibility and control of its API platform.

"Our API is the foundation of our product, providing a flexible, robust platform for the CakeMail application and allowing our customers to create their own complete, white label email marketing solution," said Vincent Lamanna, Director of Products, CakeMail. "Apigee Enterprise provides us with the API management platform needed to run the API as a core part of our business and provide our users with an easier development and integration experience."

Apigee Enterprise provides API analytics on usage, performance and access to allow CakeMail to measure and monitor its services. Apigee's API platform lets CakeMail provide a better developer experience by mediating XML to REST and JSON formats for easier integration. CakeMail can also rate limit resource-intensive API calls and get alerts and monitoring to ensure that the API scales and stays up.

"CakeMail is a great example of a company using APIs to give its customers greater flexibility, easier integration and more freedom with their applications," said Gregory Brail, CTO, Apigee. "CakeMail's use of Apigee Enterprise reflects their focus on providing the best API and developer experience possible."

CakeMail uses Apigee Enterprise as an on-demand hosted service. Apigee Enterprise can be implemented as an on-premise, hosted or virtual appliance. To learn more, visit

About Apigee
Apigee is the leading provider of API products and technology for enterprises and developers. Over 160 enterprises like Comcast, MTV Networks, GameSpy, TransUnion Interactive, Guardian Life and Constant Contact and thousands of developers use Apigee's technology. Enterprises use Apigee for visibility, control and scale of their API strategies. Developers use Apigee to learn, explore and develop API-based applications. Learn more at

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