SOURCE: Cal Net Technology Group

Cal Net Technology Group

September 09, 2009 12:15 ET

Cal Net Technology Group Releases Video Marketing Campaign Starring "Leave It To Beaver's" Tony Dow

Southern California's Leader in IT Consulting and Computer Support Services Embraces Video Marketing as a Targeted Way to Reach Prospective Baby Boomer Clients

LOS ANGELES, CA--(Marketwire - September 9, 2009) - Cal Net Technology Group has released a video marketing campaign starring Tony Dow, who is remembered fondly for his role as Wally on the 1950s hit show, "Leave It to Beaver." The campaign was developed to engage CEOs and business owners who can relate to the difficulty of understanding technology and new trends as younger generations continue to innovate.

Cal Net Technology Group caters its I.T. support services to this demographic and aims to convey this message through the humorous, yet all-too-relatable campaign, which portrays Dow as an aggravated CEO in various "technologically challenging" situations.

"A great majority of our clients are lead by brilliant CEOs who have built their companies from literally nothing into multi-million dollar enterprises... before technology took a stronghold," remarked Cal Net CEO, Zack Schuler. "By creating an advertising campaign specifically with this generation in mind, starring someone they recognize from their younger, carefree days, we hope prospective clients will relate to the message and trust us with their I.T. needs."

Using taglines like "Our I.T. support keeps you up to date" and "We promise never to forget you," the videos display a frustrated Tony Dow seeking advice on how to fix his Outlook program and use his "BlackBerry," which he apparently doesn't realize is actually a 1980s cellular phone.

Currently, Cal Net Technology Group is serving over 300 clients in Southern California to fulfill their IT consulting and computer support needs. Current industries served include healthcare, entertainment, education, government, not-for-profit, banking, manufacturing and professional services.

About Cal Net Technology Group

Founded in 1995, Cal Net Technology Group provides Southern California's businesses with technology solutions expertise ranging from outsourced I.T. services to ongoing support and consultation. Their signature service, TECManage, is designed to provide a cost-effective option for companies who need the services of full-time I.T. personnel.

Contact Information

  • Contact:
    Rebekah Iliff/SGC
    Phone 310-770-8338
    Email: Email Contact