Calamares

Calamares

May 18, 2010 20:15 ET

Calamares: Video Management & Marketing Seminar-Design Exchange, Toronto

TORONTO, ONTARIO--(Marketwire - May 18, 2010) - How best to leverage video to engage and motivate your audiences?

On June 11th at the inspirational Design Exchange, Toronto, Calamares will showcase the State of the Art of Digital Video Management, and how capitalize on the promise of Video Marketing.

Calamares Video Management for the Enterprise provides video management functions that are carefully designed to meet the needs of today's businesses and organizations to maximize the potential of video.

AGENDA

  • Today's video management landscape
  • Opportunities and constraints
  • How to capitalize on the true potential of video?
  • The Calamares 3-in-1 video platform:
    • Manage video assets
    • Add value to your video
    • Distribute, and track audience engagement
  • Case studies - What leading brands are doing today
  • Quick-start solutions
  • Drinks & networking

New media types and technologies drive new business models. Consumer behavior is changing quicker than ever before. How to keep the finger on the pulse of your target audience with respect to your video campaigns?

CALAMARES Video Management for the Enterprise provides video management functions that are carefully designed to meet the needs of today's businesses and organizations to capitalize on the potential of video.

Why CALAMARES?

CALAMARES offers video management capabilities that support:

  • Easy creation and sharing of content
  • Accessible video content from any device
  • Tools for reviewers to interact with you
  • Following the impact of video campaigns

The CALAMARES platform offers a myriad of functions covering the retrieval, composing, encoding and distribution of video content. An important asset throughout this process is that video content is prepared for the intended and largest possible audience, regardless of the viewer's medium.

With CALAMARES you can invite your viewers to interact with your company through a rich set of applications. These applications vary from searching and scanning to advertising, voting and sharing video content.

CALAMARES also offers language capabilities to better reach your target market as well as video add-ons to protect your intellectual property. The look-and-feel of these applications can be easily customized to meet your company's branding guidelines.

The platform closely monitors and logs your viewer's behaviour. This information together with the analytical tools that come with CALAMARES, will help you to continuously improve your video marketing campaigns.

The event is free to qualified individuals – to register please visit: http://calamares.eventbrite.com

To view the documents associated with this Press Release, please visit the following links:
http://media3.marketwire.com/docs/Calamares_doc1.pdf
http://media3.marketwire.com/docs/Calamares_doc2.pdf

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