April 12, 2011 10:31 ET

Calgary-Based UEnd: Poverty Announces 2010 Results & Recruitment of a Silicon Valley Start-Up Veteran to Lead Organization

CALGARY, ALBERTA--(Marketwire - April 12, 2011) - UEnd: Poverty is very excited to announce the appointment of Murray PJB Simser as the Chief Executive Officer of UEnd Poverty. Mr. Simser will bring to bear his strategic experience in tech, web & social media developed over 16 years building, funding and managing high tech start-ups. Mr. Simser has already implemented a new strategy that will see UEnd: Poverty aggressively push into new markets with a novel gamified social giving-platform, a Canada-wide launch this summer and the American launch later this year.

Prior to UEnd: Poverty he was the Director of an Incubation team at Microsoft where he developed and implemented innovative strategies. Before Microsoft, he co-founded the award- winning $88 million venture-backed SaaS CRM software company, eAssist Global Solutions, which grew to do business globally with over 2,500 enterprise customers. Mr. Simser also co- founded the business process offshore (BPO) company OneSource Partners, responsible for unlocking shareholder value by least-cost shoring over $250 million dollars in back-office operating expenditure to places around the globe. He was the Vice President of business development at Wireless Services Corporation, a multimillion dollar venture-backed cloud-based network operations platform provider, where he focused on raising capital and developing channel and partner strategies. Before that he was employed in various management capacities at Clearnet Communications, a fast growing Canadian Wireless Carrier, and IDRC a large and fast growing contact-centre services provider.

Mr. Simser originally from Toronto, has lived in Seattle, London, New York, San Diego, and Ottawa and now resides in Calgary, AB. Mr. Simser, fluent in French and English, studied Economics at the University of Ottawa where he commits time on the Board of Directors of the University of Ottawa Alumni Association.

Mr. Simser said "I am thrilled to be involved with UEnd. It brings together so much of my background and what I want my life to be about - innovation, web-based businesses, but also the good work of driving measurable and permanent global change. It is an opportunity to marry my business expertise to charitable works. Specifically I intend to bring Social Media and Gamification techniques to UEnd to ready us for the Canada-wide UEnd launch this summer and the American UEnd launch later this year".

Jay Baydala, Executive Director of UEnd states "this is a big win for UEnd. Simser has boot- strapped software companies to great success already in his career. He understands web-based businesses and the needs of fast growing organizations and will bring UEnd's strategy to a place where others look to UEnd for ideas."

2010 Results – Changing The Nature of Giving – Give a dollar get a dollar for projects.

2010 represents our final start-up year. 2011 will be our breakout year. Our model has grown at an accelerated pace and allowed UEnd to put the pieces in place to move to the next level. We are pleased to share the following 2010 results:

Results2010 Results
Project $ Raised 295,900.00
% $ Raised used for Admin 0%. All money goes to projects, we fund operations
No. of Projects 20 projects + many others partially funded
Number of Lives Affected App. 30000 people

About UEnd Foundation:

Founded in 2006, UEnd poverty is all about empowering the everyday person to participate in ending poverty. The main order of business is to provide a portal to trustworthy, grassroots credible delivery organizations that fight poverty by building skills for those wanting to change their futures sustainably. This portal allows people to buy gifts that change the world. In fact this is our main message - together, we can change the world if you/we/ all of us gift different.

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