MADD Canada

November 02, 2015 10:30 ET

Calgary Hosts National Launch of Holiday Sober Driving Campaign

CALGARY, AB--(Marketwired - November 02, 2015) - MADD Canada will launch its 28th annual sober driving holiday campaign, Project Red Ribbon, in Calgary on Wednesday.

Representatives from Calgary Police, Calgary Fire, Alberta Health Services, Emergency Medical Services and the RCMP will join MADD Canada and Project Red Ribbon Title Sponsor Allstate Insurance Company of Canada to launch the campaign.

The launch will feature the debut of MADD Canada's brand new television public service announcement for the holiday season, which encourages Canadians to Tie it! Wear it! Show it! Share it! Live it! There will also be a Choose Your Ride display and a Checker Cab presentation.

Media are welcome to attend the event and speak with special guests.

Date: Wednesday, November 4 at 11 a.m.
Location: Multi-Services Centre, 100-3705 35 Street NE, Calgary, Alberta
Guests: Superintendent Kevan Stuart, Calgary Police Service
Doug Potts, RCMP Operations Officer
Deputy Chief Ken Uzeloc, Calgary Fire Department
Nicholas Thain, Alberta Health Services Director of EMS Operations
Commander Richard Hinse, Calgary Public Safety Communications
Harry Sangha, Allstate Insurance Company of Canada
Angeliki Souranis, MADD Canada National President
Karen Harrison, MADD Calgary Chapter President
Photo Opportunities: Choose Your Ride display, Checker Cab presentation and official ribbon cutting ceremony

Now in its 28th year, Project Red Ribbon targets the Christmas and New Year holiday season because it is the busiest time of year on most social calendars and the risk for impaired driving is high. From November 1, 2015 to January 4, 2016, MADD Canada Chapters and Community Leaders across the country will distribute millions of red ribbons for Canadians to tie on their vehicles, key chains, purses, briefcases and backpacks. The red ribbon is a symbol of the wearers' commitment to sober driving, and a tribute to the thousands of Canadians who are killed and injured in impairment-related crashes each year.

Contact Information

  • For more information, please contact:
    Deb Kelly
    MADD Canada Communications Manager
    Tel: 1-800-665-6233, ext. 240