Calgary Social Media Breakfast

Calgary Social Media Breakfast

December 03, 2013 16:04 ET

Calgary Social Media Breakfast (SMBYYC) Come ELF Yourself!

With Melrose Café and KOOL 101.5 on Sunday, December 15 With Sponsors Neil Zeller Photography, The Costume Shoppe and WowFest Magic

CALGARY, ALBERTA--(Marketwired - Dec. 3, 2013) -

Melrose Café and KOOL 101.5 are supporting local charity 'Magic of Christmas'. #fillthebus

In 1983, Bob Johnson began The Spirit of Christmas, a charity designed to fight the despair that can be found even during the most joyous time of the year - Christmas. The Spirit of Christmas was built on the motto of "Loving, Caring and Sharing," which remains the organization's motto today. Bob believed in Christmas beyond material goods, he believed in the spirit that Christmas brought. These are action words and Bob's ideas always generated plenty of action and in doing something about it.

The Magic of Christmas is a 100-per-cent volunteer, non-denominational organization.

30 Years Later

From this humble beginning 30 years ago, the Magic of Christmas has grown to a volunteer family of 450 elves and Santas, using 18 donated Calgary Transit buses to serve more than 360 families and 3,000 people in hospitals and other institutions.

Santa and his elves raise funds through Christmas shows and donations from corporate and private citizens. Our reindeer buses (generously donated by Calgary Transit) are filled with the compassion of our benefactors and volunteers who commit their time and heart to make sure that love, sharing and caring are brought to people who may be alone at the most joyous time of year. And you thought you could hide from Santa...

#FillThatBus #GivingTree

Have you seen these hashtags floating around Twitter?

Melrose is running a Christmas campaign together with KOOL 101.5 in support of the charity 'Magic of Christmas'. #fillthebus

• Anyone that brings in a toy or donates dollars will be entered in their draw.

They are putting together a #GivingTree with 40 prizes that vary from $100 Gift Cards to $5,000 winterize package from Country Hills Toyota.

The contest will end on Sunday, Dec. 15th. 40 names will be draw. Each winner will be invited, with a guest, to attend a dinner at Melrose. During that dinner each person will receive a prize from the #givingtree.

On Sunday, December 15th we will host #smbyyc at Melrose to help them celebrate the close of the contest.

  • Everyone is asked to bring a toy with a suggested value of approx $20 (or higher) or donate cash to Melrose #fillthebus campaign
  • There will be a photo booth available for $5 (proceeds being donated to #fillthebus campaign).
  • The Costume Shoppe is donating a tickle trunk with ELF gear
  • Neil Zeller will be taking photos - single or group shots! Photos will be available to download after the event, or to purchase if people would like larger photos. For $5 donation you can pose as often as you like!
  • WowFestMagic will be in the house!
  • There will also be a 50/50 draw in support of the Magic Of Christmas charity.
  • At 4:30 pm KOOL 101.5 will draw names. The 40 #fillthebus campaign winners will be announced
About the Event
When: Sunday, November 22, 8:30 a.m. - 3:00 p.m.
Where: Melrose Café & Bar
730 - 17thAvenue S.W. (
Registration: To register -
* no seating limit
Cost: There is no fee to attend a Social Media Breakfast.
* please bring toys and/or cash for donation
Parking: There is a paid parking lot in the back and street parking.

Please Support Our Generous Sponsors...

Venue Sponsor and Host: Melrose Café & Bar

Throughout the past 20 years Melrose has become so much more than a restaurant and bar; it's a social experience! It's a place to bring your friends and family for brunch or to sit out on our beautiful four tier patio. It's a place to enjoy a date night with our ever evolving menu or celebrate a birthday, stagette or girls night out! We've got Dj's spinning every Saturday, wing nights, UFC events, holiday events & of course all your sports needs.

As part of constant innovation and creating social experiences Melrose has opened its doors to the wonderful world of social media. By utilizing tools such as Facebook, Twitter, YouTube and Foursquare we've been able to connect with our customers in a way that few businesses do. These tools have enabled us to create a sense of community, and have opened up the floor for customers to ask questions, promote, get free product, vent or even make suggestions.


Photography Sponsor: Neil Zeller Photography

Who is Neil Zeller? Corporate, Lifestyle and Landscape photographer, capturing Calgary's amazing people, places and companies!

Neil Zeller Photography will be on site photographing "Come ELF Yourself"

Neil Zeller will be taking photos - single or group shots between 3 - 5 pm. For $5 you can pose as often as you like!! All proceeds being donated to #FillTheBus campaign.

Photos will be available to download after the event, or to purchase if people would like larger photos.


Costume Sponsor: The Costume Shoppe

The Costume Shoppe is donating a tickle trunk stuffed full of ELF gear. Come and get 'Elfed' for single or group shots.

Great Costumes aren't just for Halloween! The Costume Shoppe has thousands of costumes to choose from whether you are looking for a packaged costume to purchase or a deluxe costume to rent. We have costumes for all ages and all sizes. Check out our kids role play costumes and 1000s of accessories to create a great tickle trunk for everyday play.


Entertainment Sponsor: WowFest Magic

Ryan and Gwyn of WowFest will be roaming 'in da house', dazzling patrons with magic and illusions. You won't believe your eyes.

WowFest Magic Arts Festival presents the magical and mysterious art of sleight-of-hand and illusion to Calgary audiences. The second annual event spans two full weeks, and will feature a variety of magic shows. Some just right for children and family audiences, but also a good number of shows intended to baffle adult audiences. WowFest is a unique opportunity for Calgary to experience the wonders of the magical arts in a theatrical venue.

The festival is set to take place from February 17th to March 1st, 2014. There are a multitude of ways to get involved with making the magic happen, from volunteering to simply coming out to enjoy the shows. The festival is currently seeking corporate support, with a variety of sponsorship opportunities available.

Gwyn Auger: Outreach Coordinator (403) 879-1098

@WowFestMagic #WowFestMagic

Special THANKS to our ongoing event sponsors for their continued support of Social Media Breakfast...

Communications Sponsor: Marketwired

(403) 266-2443


Equipment Sponsor: Matrix Video Communications

(403) 640-4490


Video Sponsor: Calgary Video Creator

Travis Cross -

(403) 796-9200


We Invite You To Become A SMBYYC Sponsor

For about $350, your organization can get some fantastic exposure at the events and online. It is an inexpensive way to get quality back links to your website.


The SMBYYC houses an open environment to share today's best and worst examples of social media, as practiced by individuals, industries and organizations in Calgary and around the world. Guest speakers share their experience and expertise of social media use, followed by an opportunity to network with a community of like-minded individuals.

Follow @SMBYYC

Please follow @SMBYYC and the SMBYYC Twitter list. This will allow you to connect with all Calgary Social Media Breakfast followers.

Committee Members:

Donna McTaggart: @donnamct

Mike Spear: @mikesgene

Catherine Saykaly-Stevens: @CatherineNetWeb

Crystal DeCnodder: @Pistol_Crystal

Kaela Caron: @Kaela_Jo

Laura Istead: @DiscoverGreen2

Melanie Gowans: @melgowans

Terry Lo: @calgarydreamer

Gwyn Auger: @magicassistant

To add your name to mailing list:

Email your email address to:

(You will receive email with a link to the #SMBYYC Press Release to sign up)

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