Calgary Social Media Breakfast

Calgary Social Media Breakfast

November 17, 2014 11:58 ET

Calgary Social Media Breakfast #SMByyc58 Friday, Nov.21 - Come ELF Yourself! at Melrose - Bring a Child's Toy

CALGARY, ALBERTA--(Marketwired - Nov. 17, 2014) - Social Media Breakfast Calgary #58

8:30 am – 10:30am, Friday, November 21, 2014


Calgary Social Media Breakfast (SMByyc) is pleased to announce the November 2014 Event:

Come ELF Yourself!

This year Melrose, 101.5 FM Kool FM, The Peak 95.3 FM and Northland Kia are partnering to spread the spirit of Christmas by running a toy drive to help local charity, The Magic of Christmas.

While not required, please help SMByyc as we join Melrose as they kick off their Christmas toy drive. Please bring a toy for a child or $20 to Melrose this Friday, November 21 and help fill up the Kia cars located in the Cowboys Casino parking lot!

As an added bonus, each individual who donates to this campaign will be awarded a ballot and entered into the Melrose & Molson Canadian Giving Tree promotion.

40 lucky contestants will receive Christmas Dinner for 2 and a chance to pick 1 of 40 items from the giving tree. 1 lucky winner will get a 1 year lease on a Kia Soul EX for 2015 (some stipulations apply).

*Contest details will be announced at #SMByyc58 on November 21st, 2014.

The Magic of Christmas is a local charity that works with the City of Calgary's social services and the Calgary Police Service to ensure that children living in despair are not left out during Christmas. Every Christmas Eve, the Magic of Christmas staff load up Calgary Transit buses with toys and they drive across the city to visit homes and hospital rooms to bring joy to children's lives.


CHRISTMAS comes to @SMByyc!

It is a thrill to announce that Käthe Lemon, Editor-in-Chief of Avenue magazine, will be our emcee. Besides comments from our generous sponsors, it's time to…. Come ELF Yourself.

As last year, the Costume Shoppe will have their Elf Trunk on site and Neil Zellar will be there to capture the moments! Keep an eye out for a tiny surprise guest. You will have to attend to find out the rest! What's your most cherished childhood gift? Be ready to answer that question when you RSVP at SMByyc58.

If you are not able to attend, follow and join in on the @SMByyc discussion via #SMByyc58.

Or watch a social wall at SMByyc58_TagBoard.

Seating is limited. Please RSVP at SMByyc58

About the Event

When: Friday, November 21, 8:30 to 10:30 a.m. *presentation will begin at 9:00 am

Where: Melrose - Inside the Cowboys Casino 421 - 12th Ave S.E.

Registration: Please RSVP at SMByyc58

Cost: There is no fee to attend a Social Media Breakfast.

Parking: Underground parking is available. The parking entrance is off 12th Ave.

Emcee: Käthe Lemon

Käthe Lemon, the Editor-in-Chief of Avenue magazine.

Käthe Lemon has been the Editor of Avenue magazine since 2006. Her job gives her a unique perspective into the life of Calgary. She has worked as a writer and editor for more than 15 years. In 2011 she was recognized as the Alberta Editor of the Year by the Alberta Magazine Publishers Association. Lemon sits on the board of the Rotary Park Lawn Bowls Club, the Attainable Homes Calgary Corporation advisory committee and she is the president of the Amber Webb-Bowerman Memorial Foundation, a local registered charity that provides scholarships and awards for young writers.

Twitter & Instagram: @kathelemon

Twitter & Instagram: @avenuemagazine


Venue Sponsor: Melrose

Melrose is located inside the Cowboys Casino, different yet similar in feel to the previous 17th Ave location one thing remains constant, Melrose's commitment to community and customer service. With a focus on customer experience Melrose strives to be that place where you can grab a bite to before or after a hockey game, meet up with friends after work or host a birthday or stagette one the weekend. Whatever your need Melrose has something for you.

As part of constant innovation and creating social experiences Melrose has opened its doors to the wonderful world of social media. By utilizing tools such as Facebook, Twitter, YouTube and Vine we've been able to connect with our customers in a way that few businesses do. These tools have enabled us to create a sense of community, and have opened up the floor for customers to ask questions, promote, get free product, vent or even make suggestions.

Twitter & Instagram: @MelroseRedMile

Breakfast Sponsor: The Gathering

The Gathering is a unique and exciting event for marketers that want to better understand what's really required to give brands cult status. Together with the organizers of SXSW this annual event seeks to reward the handful of marketers who are getting it spectacularly right. They will join a forum that celebrates what matters most in the new marketing age, give credit where credit is long overdue, and seek to enlighten as to how any brand can entrance customers into becoming Cult-like followers.

Senior leaders behind top brands Disney, Tim Horton's, Cirque du Soleil, The Ultimate Fighting Championship, Nintendo, Dallas Cowboys, Patron Tequila, Nintendo, SportCheck, Canadian Tire, Old Navy and many more will reveal their cult brand building techniques in a series of closed door meetings.

The Gathering takes place over two days February 19-20th at the Fairmont Banff Springs hotel in beautiful Banff, Alberta. Details and tickets are available at:

The Gathering (YouTube)

Sheldon Lachambre, Managing Director

Phone: 403.228.7949

@cultgathering #TheGathering2015

Bizzabo (Conference Event App):

Photography Sponsor: Neil Zeller Photography

Who is Neil Zeller? Corporate, Lifestyle and Landscape photographer, capturing Calgary's amazing people, places and companies!

Neil doesn't just snap photos, he captures moments. At #SMByyc58 he will be looking for the ELF in YOU!


Costume Sponsor: The Costume Shoppe

The Costume Shoppe is a year-round, full service costume shop offering thousands of costume choices covering every theme and occasion. We dress you up, you find the party! Find us at Blackfoot Trail and 42nd Avenue SE.

Margot Loveseth

Phone: 403.571.2466



Special THANKS to our ongoing event sponsors for their continued support of Social Media Breakfast…

Communications Sponsor: Marketwired
(403) 266-2443
Equipment Sponsor: Matrix Video Communications
(403) 640-4490
Video Sponsor: Calgary Video Creator
Travis Cross
(403) 796-9200
Website Sponsor: Full Blast Creative
Michael Wynn
Website Sponsor: Inkplot Creative
Crystal DeCnodder
Engagement Sponsor: Tweetwall Pro
Cory Chapdelaine
Photography Sponsor: Neil Zeller Photography
Co-Founder: Donna McTaggart

We Invite You To Become A SMByyc Sponsor

For $350, your organization can get some fantastic exposure at the events and online. It is an inexpensive way to get quality back links to your website.

About SMByyc

The SMBYYC houses an open environment to share today's best and worst examples of social media, as practiced by individuals, industries and organizations in Calgary and around the world. Guest speakers share their experience and expertise of social media use, followed by an opportunity to network with a community of like-minded individuals.

Follow @SMByyc

Please follow @SMByyc and the SMByyc Twitter list. This will allow you to connect with all Calgary Social Media Breakfast followers.

Committee Members:

Donna McTaggart: @donnamct
Catherine Saykaly-Stevens: @CatherineNetWeb
Crystal DeCnodder: @Pistol_Crystal
Laura Istead: @DiscoverGreen2
Terry Lo: @calgarydreamer
Gwyn Auger: @magicassistant
Scott Sargent: @ScottKSargent
Michael Nelson: @SabreCaptain
Brooke Boser: @BrookeBoser
Jessica Clark: @JemilyClark
James Higgins: @JamesHiggins82

To add your name to mailing list:

Please visit our website at:

(You will receive email with a link to the #SMBYYC Press Release to sign up)

Contact Information

  • Donna McTaggart


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