Calgary Social Media Breakfast

Calgary Social Media Breakfast

October 24, 2015 12:06 ET

Calgary Social Media Breakfast #SMByyc69 - EXCLUSIVE SPORTS CLUB Open to Everyone

Social Media Breakfast Calgary #69

8:30 am - 10:30 am, Friday, October 30th, 2015

Calgary Marriott Hotel Downtown

CALGARY, ALBERTA--(Marketwired - Oct. 24, 2015) - Calgary Social Media Breakfast (SMByyc) is pleased to announce October 2015 Topic: EXCLUSIVE SPORTS CLUB open to everyone

A short list of cities has the legacy of hosting the Winter Olympic Games. Calgary's Winsport belongs to this exclusive club. Formerly known as the Calgary Olympic Development Association (CODA), Winsport was founded in 1956 to bid on behalf of Calgary to host Olympic Winter Games. CODA successfully won the bid from the International Olympic Committee on Sept. 30, 1981, for Calgary to become the host city for the XV Olympic Winter Games in 1988. Following the Olympics in 1988 and benefiting from endowment funds left for the Games' legacy, CODA has evolved into a new vision for Canadian winter sport, with the transition to Winsport. Through Winsport, the legacy of the 1988 Games is not only thriving, but leading edge. The organization built new facilities and operated, maintained and rejuvenated the facilities from the Games and is committed to supporting Canadian athletes for generations to come with the creation of the world's leading Winter Sports Institute.

60 years after CODA was founded, SMByyc has invited Winsport to share information about current programming, talk about how Winsport will continue to stay leading edge, and how they continue to support both high-performance athletes and recreational programming.

Winsport is an organization that gives people the opportunity to fall in love with winter sports. They are more than the physical structure at COP. Thru various sites in areas surrounding Calgary, they promote athletic development from recreational participation to high performance sport development. A panel, which includes representatives from Calgary area resorts Lake Louise Ski Resort and Resorts of the Canadian Rockies, will reflect on their marketing strategies and how they get people excited about winter sports.

Seating is limited.

Please RSVP at SMByyc69

If you are not able to attend, follow and join in on the discussion @SMByyc via #SMByyc69.

Or check out #SMByyc69 Tagboard: SMByyc69_TB

Collection of posts from Twitter, Facebook, Instagram, Flickr, Google+ and Vine

About the Event

When: Friday, October 30th, 8:30 to 10:30 a.m.

Where: Calgary Marriott Hotel Downtown
110 - 9th Avenue S.E. Calgary, AB T2G 5A6

Cost: There is no fee to attend a Social Media Breakfast.

Parking: Map & Parking instructions will be sent to all who RSVP to event.

Registration: Please RSVP at SMByyc69


Venue & Breakfast Sponsor: Calgary Marriott Hotel Downtown

Looking for the coolest hot spot in Calgary? Look no further than the freshly renovated Calgary Marriott Downtown. We are not what you would expect. Everything invites you in. From the music, to the art, to the décor, the food; you want to come back, you can't help yourself. Need a place to meet up after work? ONE18 EMPIRE is inspired by the hotel's rich history and draws from the prohibition era with a modern twist on classic hand-crafted cocktails. We are different, we have pushed the limits, hotels are fun again! The Calgary Marriott Downtown. Escape boring.

Twitter: @CalgaryMarriott

Facebook: @calgarymarriottdowntownhotel

Instagram: @calgarymarriott



PRESENTOR: Dr. Stephen Norris

Dr. Stephen Norris is the Executive Vice-President & Chief Sport Officer at 'Winsport' based in Calgary, Alberta, and is charged with bringing together world-leading performance & development programming and the incredible facilities afforded by Canada Olympic Park, the Canmore Nordic Centre, and the Olympic Speed Skating Oval to create the benchmark 'Winter Sport Institute' for Canada. Previously, Stephen was the Director of Sport Physiology & Strategic Planning at the Canadian Sport Centre Calgary where he was focused on Canada's Winter Olympic teams for the last four Olympic cycles.


MODERATOR: Janet Doyle

Janet Doyle is a sales, marketing, and events professional based out of Canmore, Alberta. A former bobsleigh athlete, she has been skiing and snowboarding since the age of 4. Janet holds a double major in Kinesiology and Law and Society from York University as well as a diploma in Business Management from Humber College. She began her career in sports at Maple Leaf Sports and Entertainment in Toronto before transitioning to the advertising industry to manage social media and experiential marketing campaigns. In 2011 she moved to Alberta to take a role at Lake Louise and has most recently worked at Nakiska Ski Area. She has contributed to freelance projects on behalf of organizations like the Lake Louise Alpine Ski World Cup, University of British Columbia, University of Regina, the YMCA, and is currently contracted by Alpine Canada.

Twitter: @JDtrains



PANELIST: Sarah Hood, Winsport

Sarah Hood is the Community Relations Specialist with Winsport. She runs their social media and manages Winsport's community investments and charitable programs. She is also their liaison with the community, where she bridges new partnerships and maintains existing ones. Prior to working at Winsport, Sarah came from a sports background where she was the Community Relations Supervisor with the Calgary Flames.

Twitter: @WinSportCanada

Facebook: WinsportCanadaOlympicPark



PANELIST: Michelle Salt, High Performance Athlete

Michelle Salt has always been a strong person but in June, 2011, she faced her most challenging test of strength when she was in a life threatening Motorcycle accident. Michelle knew she had some tough times ahead of her but instead of sinking into a dark place, she chose to see the opportunity in her tragedy. Within 8 months, Michelle got back on her snowboard and in March, 2014, Michelle became the first ever Female Canadian Paralympic Snowboarder and in November, Michelle walked the Fitness stage again proving anything is possible if you set your mind to it.

Twitter: @MichelleSaltCGY



PANELIST: Dan Markham, Lake Louise Ski Resort

Dan joined the Lake Louise Ski Resort as Director, Brand & Communications in 2013 after seven years as Director, Marketing and Sales for Ski Banff-Lake Louise-Sunshine. He has an MBA in marketing and finance from the University of Calgary, and was a member of former Alberta Premier Ralph Klein's communications team. Dan left political life to join the world of advertising working on accounts such as the Calgary Stampede and Lotto 649. After many years in the ad business, Dan moved on to manage Marketing & Communications for Canadian Pacific for seven years before moving to Banff and into more ski-related roles. Dan has been on the Board of Directors of the Canadian Avalanche Centre/Avalanche Canada for the last 12 years. #JustLakeIt

Twitter: @SkiLouise


PANELIST: Matt Mosteller, Resorts of the Canadian Rockies

Powder Matt Mosteller- Ski Bum, wilderness writer, you can find him in the mountains, likes places that make him feel small, living every moment like a dog with his head out the window.

Twitter: @PowderMatt



Special THANKS to our ongoing event sponsors for their continued support of Social Media Breakfast…

Communications Sponsor: Marketwired

(403) 266-2443 - - @Marketwired

Equipment Sponsor: Matrix Video Communications

(403) 640-4490 - - @MatrixVideoMVCC

Video Sponsor: Bona Fide Media

Kevin Lopez - - @BonaFideYYC

Website Sponsor: Full Blast Creative

Michael Wynn - - @fullblastyyc

Website Sponsor: Inkplot Creative

Crystal DeCnodder - - @inkplotyyc

Photography Sponsor: Carol Rioux

Carol Rioux - - @CarolRioux

Photography Sponsor: SDL Photo

Denis Semonov - - @SDLPhoto

Sponsor: SOS Charging Solutions

Joel Olandesca -

(587) 755-9355 - - @TakeChargeSOS

Co-Founder: KAOS

Donna McTaggart - - @donnamct - @kaosbiz - @eggheadlabz

We Invite You To Become A SMByyc Sponsor

For $400, your organization can get some fantastic exposure at the events and online. It is an inexpensive way to get quality back links to your website.

About SMByyc

The SMBYYC houses an open environment to share today's best and worst examples of social media, as practiced by individuals, industries and organizations in Calgary and around the world. Guest speakers share their experience and expertise of social media use, followed by an opportunity to network with a community of like-minded individuals.

Please follow @SMByyc. This will allow you to connect with all Calgary Social Media Breakfast followers.

Committee Members:

Donna McTaggart: @donnamct

Catherine Saykaly-Stevens: @CatherineNetWeb

Laura Istead: @DiscoverGreen2

Terry Lo: @calgarydreamer

Brooke Boser: @BrookeBoser

Jessica Clark: @JemilyClark

James Higgins: @JamesHiggins82

Rachel Clark: @brewingrealty

Dario Hudon-Verrelli: @OctopusandSon

Debbie Laval: @lolaDLaval

Brad Prather: @bradprather

Jenn Egroff: @JennEgroff

Merry Kuchle: @Merry120

To add your name to mailing list:

Please visit our website at:

(You will receive email with a link to the #SMBYYC Press Release to sign up)

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